{"id":3459,"date":"2016-02-04T14:26:15","date_gmt":"2016-02-04T08:26:15","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=3459"},"modified":"2017-09-09T22:52:32","modified_gmt":"2017-09-09T16:52:32","slug":"birds-of-the-same-feather-dont-flock-together","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/birds-of-the-same-feather-dont-flock-together","title":{"rendered":"Birds of the Same Feather Don\u2019t Flock Together"},"content":{"rendered":"

Mr. Mahtab Uddin Ahmed, Chief Operating Officer of Robi on Cross Functional Collaboration<\/span><\/h2>\n

In a traditional organization, major departments made up of Finance, Human Resources, and Marketing\/Sales, work separately in a silo approach with little to no work interaction among them. This often leads to a segmented organization with differing and even competing goals, thus hindering the business from reaching its optimal potential. <\/span><\/p>\n

The Cross Functional Summit held in the capital\u2019s BICC, in January this year, aimed to address the issue of lack of collaboration among departments in an organization and propose multiple ways to increase teamwork and ensure sustainable growth. The summit brought key professionals, academicians and practitioners from multiple disciplines including Finance, Human Resources and Marketing\/ Sales. The dialogue held in the one-day summit on 16 January, gave light to numerous issues faced by a traditional large firm and laid out approaches to tackle them through collaborative solutions.<\/span><\/p>\n

Mr. Mahtab Uddin Ahmed FCMA, Chief Operating Officer, Robi Axiata Limited was one of the respected speakers for the summit. Mr. Ahmed is a renowned Finance Strategist with strong hold on market development, launching new product, creating brand equity and devising winning business strategy. His sharp Finance and Marketing edge together with Productivity Management, distinguishes him as a quality business leader.<\/span><\/p>\n

He began his summit keynote by pointing out that collaboration was the main objective of the summit. Based on this objective, his presentation was an informative session covering all important issues related to collaboration. Excerpts from his insightful words are following.<\/span><\/p>\n

Need for Collaboration<\/span><\/h4>\n

In putting forward the reasons on why collaboration is important, Mr. Mahtab explained the importance of self-awareness, scale, creative application, and long-term view. \u201cBirds of the same feather don\u2019t flock together,\u201d he pointed out the underlying problem in organizations, \u201cFinance has nothing to do with marketing, and vice versa\u201d. According to Mr. Mahtab, trust was the key issue, that because the way of presenting differed among the functions, there was not enough trust. The tone and attitude of interaction, as he mentioned, often hampers collaboration. Differing objectives in the functions is what fuels this mistrust – finance seeks to increase shareholder\u2019s value, marketing\\sales aims to increase revenue and brand equity. Altogether, there is no culture of trust and collaboration, but a culture of conflict.<\/span><\/p>\n

Read Also: Syed Gousul Alam Shaon on Creativity, Advertising & Inspiration<\/a><\/span><\/p>\n

Conflict – Good or Bad for an Organization?<\/span><\/h4>\n

Mr. Mahtab then explained the three levels of conflicts at the organizational, group and individual level. In the words of Hans F. Hansen, \u201ceither people inspire you or drain you – pick them wisely,\u201d quoted Mr. Mahtab, \u201cif you wake up in the morning and don\u2019t feel like going to the office, the organization you are working for has some serious problem\u201d.<\/span><\/p>\n

He then explained the assertiveness – cooperativeness continuum with the help of a diagram. Assertiveness was marked by the resolve that \u201cif I believe in something, I have to go for it,\u201d on the contrary, cooperativeness was marked by \u201cother\u2019s opinions matter\u201d. Too much assertiveness driven by passion, Mr. Mahtab explained, is a common phenomenon among employees in an organization. For this, people might want to complete something like Development Academys assertiveness course<\/a> in order to get the right balance. \u201cAssertiveness without cooperativeness is deadly,\u201d he explained. Middle ground is also not an ideal solution. \u201cOther side has a better idea, better solution,\u201d he explained saying how important it is to take heed of others\u2019 opinions.<\/span><\/p>\n

Read Also: Robi Axiata Ltd: An Epitome of Business Transformation to Success<\/a><\/span><\/p>\n

The next issue covered by Mr. Mahtab was how to manage conflict for positive results. According to Mr. Mahtab, conflict can be driven in a positive way which can increase value for the organization. It may seem that low conflict in an organization is a positive sign, however it may rather be a critical sign of playing safe which may hamper productivity. \u201cWhen someone is not complaining about anything, he is avoiding conflict,\u201d Mr. Mahtab explained with an example.<\/span><\/p>\n

Roles fixed by Human Resources, often create conflict of priorities. While aims may differ – Human Resources for employee engagement, Finance for control and Marketing for brand equity – objectives and key performance indicators (KPIs) should align and be consistent. Citing examples from different Financial debacles like that of Enron and Lehman Brothers, Human Resource challenges like long payback period for investment in talent management, and from Marketing point of view of making hefty investment in brand building, all contribute to lack of understanding among the functions as one does not understand the others\u2019 reasoning behind huge investments of the said departments.<\/span><\/p>\n

Culture of Trust<\/span><\/h4>\n

\u201cEverything will go wrong if we don\u2019t manage it well,\u201d explained Mr. Mahtab, \u201ctrust is the core to improve collaboration\u201d. Referring to the critical time he joined Robi, he explained that instilling trust in the organization culture was his first mission. \u201cIf you can improve your culture, the results will show,\u201d Mr. Mahtab explained by citing Robi\u2019s success over the years in numbers.<\/span><\/p>\n

Keeping up with Transformation<\/span><\/h4>\n

\u201cIs this summit about resolution of current issues or future issues,\u201d asked Mr. Mahtab. Everything is transforming at a fast pace, and 10 to 20 years down the line, everything will be different. It is vital for businesses to keep track of these trends, to maintain perpetual competitive advantage. Some of the transformations pointed out by Mr. Mahtab were virtual culture, no physical currency, mobile credit cards, no physical tickets, and brain controlled computing.<\/span><\/p>\n\n

\n\n\t\t\n
    \n\t\t\t <\/ul>\n <\/div> \n","protected":false},"excerpt":{"rendered":"

    Mr. Mahtab Uddin Ahmed, Chief Operating Officer of Robi on Cross Functional Collaboration In a traditional organization, major departments made up of Finance, Human Resources, and Marketing\/Sales, work separately in a silo approach with little to no work interaction among them. This often leads to a segmented organization with differing and even competing goals, thus […]<\/p>\n","protected":false},"author":12,"featured_media":3462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34],"tags":[243,218],"class_list":["post-3459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-cross-functional-summit","tag-robi"],"yoast_head":"\nBirds of the Same Feather Don\u2019t Flock Together<\/title>\n<meta name=\"description\" content=\"Mr. Mahtab Uddin Ahmed, Chief Operating Officer of Robi on Cross Functional Collaboration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbf.digital\/new\/birds-of-the-same-feather-dont-flock-together\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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