{"id":3588,"date":"2016-03-07T14:55:09","date_gmt":"2016-03-07T08:55:09","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=3588"},"modified":"2017-09-09T22:53:50","modified_gmt":"2017-09-09T16:53:50","slug":"the-future-of-content-service-landscape","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/the-future-of-content-service-landscape","title":{"rendered":"The Future of Content &#038; Service Landscape"},"content":{"rendered":"<h2 style=\"text-align: justify;\"><span style=\"color: #000080; font-family: Arial, Helvetica, sans-serif;\">OTT-TELCO MATCHMAKING<\/span><\/h2>\n<h5 style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif;\">Highlights from the Deep Dive Session: Brand Activation with Interactive Tech at the Digital Marketing Summit 2015<\/span><\/h5>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">The Deep Dive sessions were different from the main sessions as they were held in a smaller auditorium, thus enabling more interaction among the participants and attendants of the summit. Coupled with exciting demonstrations of the latest brand activation hardwares, the Deep Dive sessions were more engaging than the traditional ones held in a larger setting.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif;\">SSD-TECH with Telco<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">\u201cThe technology is already here,\u201d began Firoze M Zahidur Rahman (Jewel), CEO of <a style=\"color: #000000;\" href=\"http:\/\/ssd-tech.com\/\" target=\"_blank\"><span style=\"color: #0000ff;\">SSD-Tech<\/span><\/a>. He explained that the reach and technical infrastructure for distribution of digital marketing is already here in Bangladesh. In effect, digital means cell phones in this country as the numbers showing cell phone penetration are too significant to ignore. \u201cDigital means mobile,\u201d Rahman emphasized. In the ecosystem of digital marketing in Bangladesh, Rahman emphasized the importance of three major players: telecom operators, enterprises\\businesses, and content service providers. \u201cLeverage on everyone\u2019s strengths,\u201d emphasized Rahman. Any one stakeholder in the digital marketing arena lacks knowledge and power. Telecom providers cannot make application program interface (API), which\u00a0 is why they need middle men. At the same time app developers and corporates need information from telecom providers. In Bangladesh, a hybrid is required to leverage the large mobile penetration to foster more meaningful digital marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif;\">Major Role of Telecom Operators<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">The aforementioned three entities, tend to run independently in Bangladesh. However, by joining hands, providing digital marketing services can become a very smooth process. The process requires the service providers to know the location of the person to whom to send an SMS to. The right person to send the SMS to at the right time, can be facilitated by Telecom operators who must extend to service providers and corporates and offer the information available to them. This is return can bolster an easier, smoother system. \u201cCorporate needs to know what can be done digitally,\u201d explained Rahman. Telecommunications has a major role to play in digitizing the marketing world of Bangladesh.\u00a0 Telecom has the network, charging capability and distribution. For digital marketing, \u201ctelecom can be the marketplace,\u201d explained Rahman,\u00a0 \u201cthey are going to be your delivery partner\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">However, Rahman raised the issue of only catering to smartphone users, as the larger population do not have sophisticated phones. \u201cIf we only include smartphone, then it\u2019s not enough,\u201d he said. It is imperative for enterprises to expand their reach beyond Facebook, Twitter, Tumblr, etc, and this can be done through digital\\mobile mediums.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #0000ff; font-family: 'Comic Sans MS', sans-serif;\">Read Also:\u00a0<a style=\"color: #0000ff;\" href=\"https:\/\/bbf.digital\/new\/brand-activation-with-interactive-tech\" target=\"_blank\">Brand Activation with Interactive Tech<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">Onubha, a sister concern of SSD-TECH that provides content and service marketplace, is setting an example in attempting to localize digital marketing in Bangladesh. The platform is easy for developers and regular e-commerce can flourish by partnering with them.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif;\">Business to Business Digital Marketing<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">While for business to consumer market, information is made available by telecom operators, the question comes whether business to business enterprises can reap the benefits of digital marketing. \u201cThere is no demand or supply platform for B2B,\u201d said one attendee. First and second party data sharing is available through telecom operators for B2C only. However, corporates have their own set of data that they need. For B2B, it is not necessary to get shared data, the enterprise itself knows the exact demographics of its customers. For Bangladesh, required data set is sufficient for B2C marketing, the experts and attendees agreed.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><strong><span style=\"font-family: Arial, Helvetica, sans-serif;\">Localized Marketing<\/span><\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">\u201cVery localized is the next big thing,\u201d emphasized Mahbubul Matin, President of SSD-TECH \u201cafter all, 80% revenue comes from 20% customers\u201d. According to Matin, geomarketing is becoming a widely used tool to reach customers when they enter a certain a location.Partnerships between telecom networks, corporates, and marketers, is vital to make geomarketing a more widely used medium for reaching customers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: 'Comic Sans MS', sans-serif; color: #0000ff;\">Read Also:\u00a0<a style=\"color: #0000ff;\" href=\"https:\/\/bbf.digital\/new\/address-the-fundamentals-for-success-in-digital-space\" target=\"_blank\">Address the Fundamentals for Success in Digital Space<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">Seventy percent of google business comes from small business. \u201cThat\u2019s the opportunity,\u201d explained Matin. But there is an issue with data availability and accessibility, \u201cYes, we have a problem with data,\u201d he said. But it is important to note that not only does corporates need data from telecoms, but telecoms also need data from corporates. Hence, an ecosystem for digital marketing is required.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">\u201cThere are opportunities,\u201d explained Matin. Niches among the large number of customers can be found out very easily through such metrics like spending pattern, however what is important is whether or not corporates have the specific services to match this specific data.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; color: #000000;\">\u201cThe challenge is user experience,\u201d said one of the attendee. According to him, developers are not user focused, and focus too much technology. If something goes wrong, the tendency is to blame customers. There is also a shortage of right products and services, but once the value\u00a0 is right, the response is huge.\u201cServices must be part of your lifestyle,\u201d added another\u00a0 attendee.<\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>OTT-TELCO MATCHMAKING Highlights from the Deep Dive Session: Brand Activation with Interactive Tech at the Digital Marketing Summit 2015 The Deep Dive sessions were different from the main sessions as they were held in a smaller auditorium, thus enabling more interaction among the participants and attendants of the summit. Coupled with exciting demonstrations of the [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":3598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,34],"tags":[],"class_list":["post-3588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-articles","category-insights"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Future of Content &amp; Service Landscape | BBF Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbf.digital\/new\/the-future-of-content-service-landscape\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Future of Content &amp; Service Landscape\" \/>\n<meta property=\"og:description\" content=\"OTT-TELCO MATCHMAKING Highlights from the Deep Dive Session: Brand Activation with Interactive Tech at the Digital Marketing Summit 2015 The Deep Dive sessions were different from the main sessions as they were held in a smaller auditorium, thus enabling more interaction among the participants and attendants of the summit. 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