{"id":3609,"date":"2016-03-08T18:30:54","date_gmt":"2016-03-08T12:30:54","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=3609"},"modified":"2017-09-09T22:53:48","modified_gmt":"2017-09-09T16:53:48","slug":"embracing-womanhood-for-brand-activation","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/embracing-womanhood-for-brand-activation","title":{"rendered":"Embracing Womanhood for Brand Activation"},"content":{"rendered":"

Women\u2019s Day has become an occasion celebrated by women of all ages throughout the world. Omera LPG, a brand in Bangladesh which is resolving energy crisis by providing the masses with an innovative and environmentally friendly product of LPG cylinders, has stood by the women all across the country, supporting them through empowerment. This Women\u2019s Day, they dedicated a campaign to engage all the women.<\/p>\n

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Social media is a changing and evolving new landscape and Facebook happens to be the leading social media network in Bangladesh. In the digital world, new channels and media forms are always being made and experimented with. GIFs are a relatively new content format which is going viral on Facebook.<\/span><\/p>\n

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Omera LPG recently launched a Women\u2019s Day GIF Campaign that focused on bringing the digital target market to their platform by letting them actively participate with their GIFs which was designed to inform and empower women users through a positive message.<\/span><\/p>\n