Terry Savage, Chairman, Lions Festivals, said, \u201cWhen you look at Samsung\u2019s wins at Cannes Lions, even just last year, what strikes you is the diversity of Lions that they are taking home through their overarching commitment to creativity. They\u2019re excelling across the board, including in areas such as healthcare communications, craft and branded content, as well as picking up a Titanium Lion.\u201d Last year, Samsung took home an awards haul of 27 Lions and over the history of the Festival have totalled 74 Lions for work that has come from 17 countries.<\/span><\/p>\n \u201cThis award exists to recognise brands that distinguish themselves through the quality of their communications, something that Samsung are doing continually,\u201d continued Savage. \u201cThey inspire the innovative marketing of their products\u00a0across multiple platforms, as well as embracing and encouraging its agencies to keep creativity at the heart of their brand communications.\u201d<\/span><\/p>\n Samsung has recognised the impact its technology has on the lives of consumers and shifted its marketing approach to a more consumer-centric strategy, which focuses on how its products and technologies can create meaning in the lives of consumers. This philosophy of \u2018Meaningful Progress to Enrich Consumers\u2019 Lives\u2019 has been brought to life in many creative campaigns around the globe, with Lion-winning work including \u2018Oscar Selfie\u2019, \u2018Every Day is Day One\u2019, for the World Surfing League partnership, and the \u2018Safety Truck\u2019 campaign, which was awarded a coveted Titanium Lion.<\/span><\/p>\n Samsung\u2019s \u2018Look at Me\u2019 campaign, planned and executed by Cheil Worldwide, took five Lions in 2015 and demonstrated their customer-centric strategy by creating a mobile app that helps autistic children better interact with other people. After 8 weeks of testing, it showed that 60% of the tested children with autism had improvement in making eye contact and reading facial expressions.<\/span><\/p>\n \u201cAt Samsung, we know our products are about experiences \u2013 making life easier for consumers around the world. And we wanted our brand to reflect that vision and honour our heritage of meaningful innovation and defying barriers,\u201d said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. \u201cWe believe our creative and bold approach to marketing captures that spirit in a unique and creative way.\u201d<\/span><\/p>\n Younghee Lee will receive the award on behalf of Samsung Electronics during the final Cannes Lions Awards Ceremony on Saturday 25 June. Further information on the Festival and Awards, including information on how to submit an entry or be there, can be found at www.canneslions.com<\/a><\/span>.<\/span><\/p>\n <\/p>\n\n ![\"Capture\"](\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2016\/04\/Capture-5.png\")
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