{"id":5319,"date":"2016-08-07T19:20:09","date_gmt":"2016-08-07T13:20:09","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=5319"},"modified":"2017-09-09T23:08:29","modified_gmt":"2017-09-09T17:08:29","slug":"bringing-the-cannes-home-grey-dhakas-amazing-journey","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/bringing-the-cannes-home-grey-dhakas-amazing-journey","title":{"rendered":"Bringing the Cannes Home: Grey Dhaka\u2019s Amazing Journey"},"content":{"rendered":"

Written by Taposh Ghosh<\/em><\/strong><\/p>\n

It was neither a sophisticated invention nor a high-tech solution, but rather a simple initiative that fueled Grey Dhaka\u2019s amazing journey in winning the country\u2019s first ever prestigious Gold Lion at the Cannes Lions International Festival of Creativity this June. Dubbed as the highest accolade for creativity, the Cannes Lion basked in its 63 years of glory, for the very first makes its way to Bangladesh by the means of Grey Dhaka\u2019s breathtaking effort \u2013 truly a tale that will be told for years to come.\u00a0<\/span><\/p>\n

Grey Dhaka won the award in the Product Design (Solution) category for the innovative \u2018Zero Electricity Air Cooler\u2019; a simple idea combined of recycled plastic bottles and a little bit of Grade 8 physics, aimed to combat rising summer temperatures in rural households of the country.<\/span><\/p>\n

\u201cIt was not won in a day\u201d<\/strong><\/span><\/p>\n

The simplicity of the Eco-Cooler may make it seem as If the time between the plans to be devised to actually winning the journey may have been a really short journey, but that is certainly not the case. \u201cIt (The Award) was not won in a day\u201d ensured Mr. Syed Gousul Alam Shaon, Managing Director at Grey Dhaka. The firm has been sending in its ideas to Cannes for a number of years now, having shortlisted a quite number of times before.\u00a0<\/span><\/p>\n

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