{"id":5960,"date":"2016-11-06T17:29:04","date_gmt":"2016-11-06T11:29:04","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=5960"},"modified":"2017-09-09T23:11:38","modified_gmt":"2017-09-09T17:11:38","slug":"aarong-receives-amea-for-marketing-3-0","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/aarong-receives-amea-for-marketing-3-0","title":{"rendered":"Aarong Receives AMEA for Marketing 3.0"},"content":{"rendered":"

By Iftekharul Dastagir<\/a><\/em><\/strong><\/span><\/p>\n

Asia Marketing Federation (AMF), the foremost governing body of marketing in Asia, held the 2nd\u00a0Asia Marketing Excellence Awards (AMEA) in parallel to the AMF Annual General Meeting and the MASOK International Conference on 23rd\u00a0September, 2016 in Seoul, South Korea. The mega festival of innovative and responsible marketing was hosted by Marketers\u2019 Society of Korea (MASOK). BRAC Aarong, the most popular lifestyle retail chain today in Bangladesh, has been awarded the Marketing 3.0 Award at the 2nd\u00a0Asia Marketing Excellence Awards (AMEA) for being a socially responsive marketing company in mind, heart, and spirit. The winner of Marketing 3.0 category, one of the two most prestigious awards, was selected in two steps. After being selected by Marketing Society of Bangladesh (MSB), Aarong charmed the highly experienced jury board excelling over other nominated originations from 18 member countries. The feature covers tad-bits of MASOK International Conference and 2nd\u00a0AMEA, and also focuses the on unique features of Aarong which got it recognized in international arena.<\/span><\/i><\/span><\/p>\n

Start off at Seoul<\/b><\/span><\/p>\n

MASOK International Conference (2016 Asia Marketing Conference) was held on 23rd September, 2016 following the AMF Annual General Meeting on 22nd September, 2016. The theme of the conference was, \u201cNew Marketing Opportunity in Asia\u201d. The conference started off with opening speech from Mr. Kiwoong Kim, CEO, Korea Economic Daily, Korea. He officially welcomed the participants – representatives from AMF member countries and native marketing enthusiasts. Later on Mr. <\/span>Takuya Goto, President, Japan Marketing Association (JMA) and immediate past President of AMF thanked the member countries for participating in the highly prestigious AMEA and congratulated the winners. \u00a0<\/span><\/span><\/p>\n

Knowledge Beyond Borders<\/b><\/span><\/p>\n

\"20160923_115844\"<\/a>The introductory part of the day-long conference instigated towards the core focus of the endeavour, \u201cNew Marketing Opportunity in Asia\u201d. The knowledge exchanging segments was initiated by the session of Mr. <\/span>Boojong Kim, Professor, Dong-A University, Korea on \u201cUnderstanding ASEAN: 10 Different Consumers in 10 Different Markets\u201d.<\/span> His session focused on avenues for marketers for exploring new opportunities in Asia, specially the ASEAN zone. A total of 10 sessions were conducted all day long by different experts. <\/span><\/span><\/p>\n

A case on Aarong, titled \u201c<\/span>BRAC Aarong: The First Ever Social Business Model in the World<\/span>\u201d was also presented at the conference by <\/span>Ashraf Bin Taj, Director, Marketing Society of Bangladesh (MSB); & Managing Director International Distribution Company Bangladesh (Pvt.) Ltd. The case focused on how Aarong has evolved as the first ever methodically developed successful social business changing the lives of millions. It also portrayed Aarong\u2019s contribution in promoting and protecting our rich age old heritage and culture. <\/span><\/span><\/p>\n

A panel discussion on \u201c<\/span>How Korean Companies Can Make a Success in ASEAN Markets?\u201d concluded the conference. <\/span><\/span><\/p>\n

Curtain Unveils <\/b><\/span><\/p>\n

As the conference came to an end, the curtain of 2016 AMF-AMEA Awarding Ceremony unveiled for the esteemed guests, representative from different NMAs and others. The overall Chair of the endeavour, newly elected AMF President Ms. Gwen Albarracin from the Philippines Marketing Association, inaugurated the evening. She congratulated the winners in advance saying, \u201cYour success today is an inspiration today for all Asian companies towards achieving marketing excellence by creating more global brands.\u201d Dr. Syed Ferhat Anwar, President, MSB also shared his observation as the Jury Chair of 2016 AMF-AMEA Award. He mentioned, \u201cOur focus has been on innovation, adaptation and, of course, giving back to humanity. Asia has a unique characteristics of being led by the purpose of serving humanity and through this catering sustainable and good business. I\u2019m sure with this unique trait we will help in creation of a better world where our future generation can live in a better and peaceful way.\u201d<\/span><\/p>\n

Moment of Pride<\/b><\/span><\/p>\n

Among the many awards on offer at the ceremony, the most notable will be the 18 \u2018National Winners\u2019 awards as well as the coveted \u2018Marketing Company of the Year\u2019 and \u2018Marketing 3.0\u2019 awards. <\/span><\/p>\n

The Marketing Company of the Year Award is for outstanding and innovative efforts of companies\u2019 Marketing Strategies, tactics and values and how this resulted in Sales growth, Market Share growth and Net income growth in the past 3 years.<\/span><\/p>\n

The Marketing 3.0 Award is given to corporations with well-defined corporate culture as incorporated in its vision, mission and values and is reflected in its marketing strategies that specially consider the consumers\u2019 need in mind, heart, and spirit.\u00a0<\/span><\/p>\n