{"id":6044,"date":"2016-11-18T22:22:21","date_gmt":"2016-11-18T16:22:21","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=6044"},"modified":"2017-09-09T23:11:29","modified_gmt":"2017-09-09T17:11:29","slug":"bangladesh-brand-forum-in-partnership-with-kantar-millward-brown-will-celebrate-best-brand-award-2016","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/bangladesh-brand-forum-in-partnership-with-kantar-millward-brown-will-celebrate-best-brand-award-2016","title":{"rendered":"Bangladesh Brand Forum in Partnership with Kantar Millward Brown will celebrate Best Brand Award 2016"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 12pt; color: #000000;\">On Saturday, 19th\u00a0of November,\u00a0<a style=\"color: #000000;\" href=\"https:\/\/bbf.digital\/new\/\">Bangladesh<\/a>\u00a0<a style=\"color: #000000;\" href=\"https:\/\/bbf.digital\/new\/\">Brand<\/a>\u00a0<a style=\"color: #000000;\" href=\"https:\/\/bbf.digital\/new\/\">Forum<\/a>\u00a0(BBF) in partnership with world\u2019s leading brand research company Kantar Millward Brown, Bangladesh and in association with The Daily Star will hold the Best Brand Award 2016 at the Hotel Le Meridien Dhaka. This is the 8<sup>th<\/sup> edition of the endeavor. The objective of the Best Brand Award is to exhibit that brands are the integral part of the organization and in many cases the single most valuable asset. This platform for best brands is thus recognizing the success of the business community of Bangladesh and portraying their achievements in brand building.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 12pt; color: #000000;\">This event is organized to honor the leading brands in\u00a0<a style=\"color: #000000;\" href=\"https:\/\/bbf.digital\/new\/\">Bangladesh<\/a>\u00a0in 33 categories based on a nationwide survey consisting of 4800 respondents carried out by Kantar Millward Brown Bangladesh. The approach of this research was completely quantitative where face to face Pen and Paper Interviews (PAPI) were conducted with a structured questionnaire among randomly selected respondents.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 12pt; color: #000000;\">A true pioneer in brand tracking since 1973, Millward Brown, currently known as Kantar Millward Brown, has conducted more than 18,000 brand tracking studies worldwide and has developed extensive databases and norms. It is the world\u2019s largest brand tracking provider and currently has 1800 continuous tracking studies running, spanning 52 countries and 6 continents.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 12pt; color: #000000;\">The key measure to drive top brands, Kantar Millward Brown\u2019s MDS framework was used. MDS stands for\u00a0<em>Meaningful, Different and Salient<\/em>. The essence of this framework is \u2013 the more\u00a0<strong>meaningful<\/strong>,\u00a0<strong>different<\/strong>\u00a0and\u00a0<strong>salient<\/strong>\u00a0the brands are, the greater their ability to drive consumers\u2019 brand predisposition. The ideal balance for a specific brand is a function of both the category and the primary mode of financial return\u2014sales volume or premium pricing. To capture the overall countrywide brand ethos, in-category and across-category comparative context, Kantar Millward Brown has done in-category and cross-category harmonization to complete the ranking of the top brands.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 12pt; color: #000000;\">In this year\u2019s Best\u00a0<a style=\"color: #000000;\" href=\"http:\/\/bangladeshbrandforum.com\/best-brand-award\/\">Brand<\/a>\u00a0Award, the nominated categories consist of 22 FMCG categories and 11 Non-FMCG categories. Along with the top brands in each category, a list of overall top 10 brands and local top 10 brands will be also ranked.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: Arial, Helvetica, sans-serif; font-size: 12pt; color: #000000;\">Best Brand Award 2016 is organized in partnership with Kantar Milward Brown and in association with The Daily Star. The initiative is also supported by \u2013 Etihad as Airlines Partner, Le M\u00e9ridien Dhaka as Event Partner, Rakeen as Real Estate Partner, MSB as Knowledge Partner, GTV as Media Partner, Aamra as IT Partner, Masthead PR as PR Partner, and WebAble Digital as Social Media Partner.<\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>On Saturday, 19th\u00a0of November,\u00a0Bangladesh\u00a0Brand\u00a0Forum\u00a0(BBF) in partnership with world\u2019s leading brand research company Kantar Millward Brown, Bangladesh and in association with The Daily Star will hold the Best Brand Award 2016 at the Hotel Le Meridien Dhaka. This is the 8th edition of the endeavor. The objective of the Best Brand Award is to exhibit that [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":6045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272,4],"tags":[],"class_list":["post-6044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards","category-brand-broadcast-prs"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bangladesh Brand Forum in Partnership with Kantar Millward Brown will celebrate Best Brand Award 2016<\/title>\n<meta name=\"description\" content=\"On Saturday, 19th of November, Bangladesh Brand Forum (BBF) in partnership with world\u2019s leading brand research company Kantar Millward Brown, Bangladesh and in association with The Daily Star will hold the Best Brand Award 2016 at the Hotel Le 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