{"id":6337,"date":"2017-06-08T11:04:06","date_gmt":"2017-06-08T05:04:06","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=6337"},"modified":"2019-03-21T12:15:04","modified_gmt":"2019-03-21T06:15:04","slug":"5-online-marketing-strategies-drive-offline-sales","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/5-online-marketing-strategies-drive-offline-sales","title":{"rendered":"5 Online Marketing Strategies That Drive Offline Sales"},"content":{"rendered":"<h2><span style=\"font-family: open-sans; color: #000000; font-size: 18pt;\">Making online work for offline.<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Does it sound counterproductive?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">For the Bangladeshi Companies (other than e-commerce), it makes perfect sense. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Every month, quarter, and year we look at those meager volumes from e-tailing and wonder how to justify spending in digital media. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Internet usage has picked up, but internet transactions haven&#8217;t. When it comes to bread and butter, we still bank on our age-old network of branches, stores, and distributors.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">So you need internet marketing strategies that can also drive offline volumes, or maintain the current state while bringing down marketing cost&#8230; <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/adage.com\/article\/cmo-strategy\/p-g-plans-absolute-cuts-marketing\/292802\/\">something P&#038;G is doing since 2013<\/a><\/span>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">If you too want the same, sit tight and follow these 5 online marketing strategies that drive sales. Online <a href=\"https:\/\/www.datormagazin.se\/2020\/marknadsfor-webbsidan-sok-outreach-och-retargeting\/\">marketing is easy<\/a> if you know what you&#8217;re supposed to do and how to do it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: open-sans; color: #000000;\"><strong>1) Buyer Persona and Journey Mapping<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">You know and use this. There are three simple stages each buyer goes through in buying a product or service.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><a style=\"color: #000000;\" href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/06\/Buyers-Journey.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-6348 aligncenter\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/06\/Buyers-Journey.png\" alt=\"\" width=\"1038\" height=\"712\" \/><\/a><\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>Awareness<\/strong> \u2013 Understanding that there&#8217;s a problem that needs a solution<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>Consideration<\/strong> \u2013 Researching about possible solutions<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>Decision<\/strong> \u2013 Making a decision in favor of a particular solution<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">And we always have saved our biggest chunk of bucks for the last stage; creating ads and media buying. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Because, touching the early two stages meant you had to go for seminars, workshops, activations&#8230;. where cost per contact is insanely high.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Now it is time to look at what the internet has in offer.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>Create Buyer Personas<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Say you&#8217;re in a business that sells healthy cooking oil. What are the distinct group of people that you can target?<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Heart Patients<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">People with digestive problems<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">People who are health conscious<\/span><\/li>\n<li><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Other groups<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Can one marketing message serve them all? Do they have the same questions in each stage of the buyer&#8217;s journey? Do they fall under the same demographic groups? <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">If the answers are no, then you need to write down (even sketch an image) the distinct buyer personas you target.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">This becomes the foundation for crafting <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/littlebizmarketing.com\/content-strategy-the-powerhouse-that-delivers-potent-contents-every-time\/\">content a content strategy<\/a><\/span> and internet marketing campaigns for the audience. You may want to get in touch with an SEO company that specialises in <a href=\"https:\/\/effectus360.com\/\">Internet marketing<\/a> if you would like to ensure that this is an effective method for your business to use. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">And there&#8217;s a nice bonus of having buyer personas in writing. It saves you from Chinese Whispers while briefing a new agency or a new brand manager.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>Identify What Information The Buyer Needs At Each Stage<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">I may have digestive issues but have no clue that my cooking oil is to blame. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">That means I&#8217;m at the awareness stage. I know something is wrong, but can&#8217;t figure it out.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">If you&#8217;re the marketer, why not create a content that says<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000; font-family: open-sans; font-size: 12pt;\"><em>5 common reasons why some people have trouble digesting<\/em><\/span><br \/>\n<span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Or<\/span><br \/>\n<span style=\"color: #000000; font-family: open-sans; font-size: 12pt;\"><em>5 early warning signs of a digestive disorder<\/em><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">There&#8217;s a higher chance of me consuming your content because you seem unselfish, you didn&#8217;t just drag me into buying your product. You gave me valuable information. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">For the consideration stage, I&#8217;ll look for tips from you.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">How do I fix my problem otherwise? Buying your oil only won&#8217;t cut it. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">And when it comes to decision, the buyer (that&#8217;s me for now) wants to know<span style=\"color: #0000ff;\"> <a style=\"color: #0000ff;\" href=\"http:\/\/www.copyblogger.com\/copywriting-benefits\/\">benefits (and not features)<\/a><\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">And they want to mitigate risks. What if the product doesn&#8217;t work? What if something goes wrong?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Do you have the buyer covered?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">It is not always about the warranty. It is about after sales; answering simple questions that have become easier thanks to social media. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">It is about being dependable&#8230; more on that in next two points.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">When you&#8217;re done identifying the information that buyer needs, all you need is a <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/littlebizmarketing.com\/content-strategy-the-powerhouse-that-delivers-potent-contents-every-time\/\">content strategy to provide <\/a><\/span>that information.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: open-sans; color: #000000;\"><strong>2) Influencer Marketing<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Brag about yourself as much as you want&#8230; there&#8217;s little effect today.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">The Internet has freed information, and today we&#8217;ve influencers in every sector. These are the people whose opinions count, who have massive reach thanks to companies like <a href=\"https:\/\/upleap.com\/\" alt=\"\" title=\"\">upleap<\/a>. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Influencers don&#8217;t just say which product they use&#8230; which ones are good or bad&#8230; they talk about personal experience, use case scenarios.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Can&#8217;t think of an influencer in your industry? Reach me out via Brand Forum&#8217;s Facebook Page or directly, and I will name an influencer or two in your niche. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Do you know how many nutritionists have a follower-count over 5k? Did you ever look at the mommy bloggers who write about recipes, or household tips? <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">How many beauty bloggers (and vloggers) have you tracked? Do you know the influential persons in a variety of Facebook groups that we have in Bangladesh?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Once you&#8217;ve identified the influencers in your niche, you only need to approach them. Don&#8217;t bribe them to write a good review, seek honest opinion. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Even if they write a bad review; <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.google.com\/url?sa=t&#038;rct=j&#038;q=&#038;esrc=s&#038;source=web&#038;cd=3&#038;cad=rja&#038;uact=8&#038;ved=0ahUKEwjl8Lanr4rUAhUIPI8KHcikDsIQFgg0MAI&#038;url=https%3A%2F%2Fhbr.org%2F2012%2F03%2Fbad-reviews-can-boost-sales-heres-why&#038;usg=AFQjCNGANmjGo8WL23TFD8f8q4vhE2zcZQ&#038;sig2=RQyj-QSgAcpQPxJJm4eT6g\">Harvard says that it will still increase interest in your product<\/a><\/span>. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Influencers help reduce the fear of purchasing a bad product&#8230; that&#8217;s one way buyers mitigate risks. The second is social proof.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: open-sans; color: #000000;\"><strong>3) Build Social Proof<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">What is the best dish at this restaurant? <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">By \u2018best&#8217; we refer to \u2018most popular&#8217;. Before dining at a new place, we want to make sure that this food is popular among others.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Why so? Because we hate surprises. Social Proof mitigates our risks. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">How many people have used this product and what do they say \u2013 this is the question we ask before buying anything (other than impulse product).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">In the age of internet, social proof has many forms. But most marketers are chasing the least effective one; fan count at Facebook. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">You may be a retail chain with massive social media following but all I care about is how many people have said positively about your Mirpur Branch. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">You may have centuries of dominance in hair care but all I care about the reviews on your newest shampoo formulation. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">So how do you build social proof?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">It&#8217;s pretty simple, reach out your known customers and ask if they would write you a testimonial. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">You can also create a review contest. Even put all your products in a voting contest where people will vote for their most favorite products. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">These campaigns can build social proof and make the painful job of selling less painful.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: open-sans; color: #000000;\"><strong>4) Create a Landing Page<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Do you now have influencers talking about your product and have built social proof? <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Congrats! <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">But how do you use that in marketing? Let me guess, you were planning to post them on social media.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">How can a new fan find it 3 months later? (FYI \u2013 the average lifetime of a Facebook post is 3 hours)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">You need some way of keeping the information alive and discoverable. You need a website&#8230; being specific&#8230; you need a landing page. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">This is just one page (or a single page microsite) where you present your product benefits, use case scenarios, expert opinions, social proofs, price, and FAQs (never ignore FAQs!)<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">The best landing pages in the world are created by car and smartphone manufacturers. But there&#8217;s no reason why any other businesses can&#8217;t.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">If you have content that tapped into each stage of buyer&#8217;s journey, it can link to your landing page where they will be able to make a decision. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">And having a landing page serves another sinister (!) purpose. Continue reading!<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt; font-family: open-sans; color: #000000;\"><strong>5) Making Marketing More Effective With Remarketing<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">As said earlier, we save the biggest share of our budget for advertising. That&#8217;s not what works in digital media. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Instead of pushing product information to everyone, you need to push content which are valuable. That way a few dollars go a long way. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">And content can drive people to your landing page.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Now tell me, if you intend to sell a product to someone. Who is your best shot? <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Someone who never heard about you or someone who has navigated all the way to your landing page and learnt about your product?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">It is possible to collect audience data from a landing page so you can target your ads to people who have visited your landing page. <\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Using a bit more complex tracking, you can also segment them according to buyer persona.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Imagine you being able to tell who is a diabetic patient and who wants to lose weight, and serve different ads for the same product to them (provided your product can help them both).<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 14pt;\"><strong>Key Takeaways<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Spending needs justification, and that&#8217;s our biggest concern in digital marketing.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">You need to put yourself in the shoes of your customers. That way you can tell how they seek, get and validate information today.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Without understanding how information works, you cannot survive the information age.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">There&#8217;s nothing against having the largest fan page or going viral. Only if you can take a piece of paper and write (or sketch) down how it connects to the ultimate goal (increasing sales).<\/span><\/p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>by Atiqul Bari Chowdhury<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Founder, Little Biz Marketing<\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Making online work for offline. Does it sound counterproductive? For the Bangladeshi Companies (other than e-commerce), it makes perfect sense. Every month, quarter, and year we look at those meager volumes from e-tailing and wonder how to justify spending in digital media. Internet usage has picked up, but internet transactions haven&#8217;t. When it comes to [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":6347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[],"class_list":["post-6337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalmkt"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Online Marketing Strategies That Drive Offline Sales | BBF Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbf.digital\/new\/5-online-marketing-strategies-drive-offline-sales\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Online Marketing Strategies That Drive Offline Sales\" \/>\n<meta property=\"og:description\" content=\"Making online work for offline. Does it sound counterproductive? For the Bangladeshi Companies (other than e-commerce), it makes perfect sense. Every month, quarter, and year we look at those meager volumes from e-tailing and wonder how to justify spending in digital media. Internet usage has picked up, but internet transactions haven&#8217;t. 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