{"id":6707,"date":"2017-09-10T12:41:51","date_gmt":"2017-09-10T06:41:51","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=6707"},"modified":"2017-09-11T12:46:48","modified_gmt":"2017-09-11T06:46:48","slug":"innovative-ad-formats","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/innovative-ad-formats","title":{"rendered":"Innovative AD Formats for Better Engagement on Mobile"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are competing for your attention on the small screen. A brand must choose the right ad format\/s to convey the desired message and build engagement with the target audience.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Banner ads have long been the most popular ad format however the allocation of budget on banner ads is declining as shown in chart below. Many industry experts predict that banner ads will soon be extinct as ad technology goes through innovation cycles and brands want more interactive and meaningful ad engagements.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Preserving and enhancing the user experience should remain top priority when experimenting with new ad formats. AdPlay understands this and is continuously working on innovating with ad formats. Launched in 2015,<span style=\"color: #0000ff;\"> <a href=\"https:\/\/www.adplay-mobile.com\/\">AdPlay<\/a><\/span> is one of the leading providers of interactive digital marketing solutions for advertisers, mobile operators and publishers in South Asia region. This emerging digital marketing platform is committed to exploring digital marketing opportunities through their versatile combination of display, mobile, rich media, video and social marketing proficiency, industry clout, innovative technology as well as sophisticated modelling and deep analytical tools. A member of Mobile Marketing Association, AdPlay aims to help advertisers, mobile apps developers and mobile operators stretch their reach and acquire new customers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Here are some of their recent innovations and recommendations for the best application of these ad formats. <\/span><\/p>\n<h2><span style=\"font-family: open-sans; font-size: 14pt; color: #000000;\">360 VIEW AD<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">360 view ad enables advertisers to show the exterior of their product from any angle. Rotate or flip the image to get a 3D view of the product.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-6709 aligncenter\" style=\"color: #000000; font-family: open-sans; text-align: justify;\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/360_Ads.png\" alt=\"\" width=\"394\" height=\"367\" \/><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>What\u2019s cool about this?<\/strong><\/span><br \/>\n<span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">It breaks the \u201cwalls\u201d of traditional \u201cboxed-in\u201d advertising formats, allowing viewers to have a 2D view of the product. 360 ad helps to demonstrate smartphones, cars, electronics from every angle within an ad frame.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><strong><span style=\"font-family: open-sans; color: #000000;\">Who should use it?<\/span><\/strong><\/span><\/p>\n<ul style=\"list-style-type: square; text-align: justify;\">\n<li><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Smartphone brands<\/span><\/li>\n<li><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Electronics brands<\/span><\/li>\n<li><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Automobile brands<\/span><\/li>\n<li><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">E-commerce brands<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: open-sans; font-size: 14pt; color: #000000;\">CAROUSEL AD<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Carousel ad also showcases different products and services using a sequence of image. Facebook first introduced this ad format which was an instant hit with advertisers and audience alike seeing X times higher engagement. Currently, Adplay is the only network offering this format outside of Facebook network.<\/span><\/p>\n<h3><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/carousel_Ads.png\"><img decoding=\"async\" class=\"wp-image-6712 aligncenter\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/carousel_Ads.png\" alt=\"\" width=\"415\" height=\"372\" \/><\/a><br \/>\n<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>What\u2019s cool about this?<\/strong><\/span><\/p>\n<ul style=\"list-style-type: square;\">\n<li style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Brands can demonstrate different products in a single ad.<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">They can tell their product story<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">They can showcase their product catalogue<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>Who should use it?<\/strong><\/span><\/p>\n<ul style=\"list-style-type: square;\">\n<li style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">FMCG companies<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"color: #000000; font-family: open-sans; font-size: 12pt;\">Service providers<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Fashion and lifestyle brands<\/span><\/li>\n<li style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Any brand or service provider with multiple related<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 14pt; color: #000000;\">SELFIE AD<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">In the age of all-things-mobile and instant gratification, taking a quick selfie has rapidly become a normal part of many people\u2019s personal lives and is practically ubiquitous on social media feeds. Selfie ads seamlessly incorporate taking selfies into a mobile ad campaign.<a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Selfie_Ads.png\"><img decoding=\"async\" class=\"wp-image-6713 aligncenter\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Selfie_Ads.png\" alt=\"\" width=\"400\" height=\"341\" srcset=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Selfie_Ads.png 568w, https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Selfie_Ads-300x256.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/span><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>What\u2019s cool about this?<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Given the popularity of a selfie, AdPlay empowers promoters\/brands to imprint logos or layers on the selfie picture and share on any social media or messaging application.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>Who should use it?<\/strong><\/span><\/p>\n<ul style=\"list-style-type: square; text-align: justify;\">\n<li><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Any brand with a TG between 15-40 years who owns smartphones<\/span><\/li>\n<li><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Smartphone brands who want to showcase their selfie feature<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 14pt; color: #000000;\">CLICK2MESSENGER AD<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Click2Messenger ad allows an advertiser to start a conversation with the target audience through their Facebook messenger page.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><a href=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Messenger_Ads.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-6714 aligncenter\" src=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Messenger_Ads.png\" alt=\"\" width=\"550\" height=\"441\" \/><\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>What\u2019s cool about this?<\/strong> <\/span><br \/>\n<span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Brands have to promote within Facebook to drive engagement to their Messenger page or if they promote outside of Facebook, or they are taking audience to their Facebook page and then the user has to decide whether they want to send a message on the Messenger page. Brands can now bring traffic directly to their Facebook messenger page and reduce the number of steps required to bring a customer from ad to their messenger page.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><strong>Who should use it?<\/strong><\/span><br \/>\n<span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Any brand which has a social media presence and wants to converse with their audience using Facebook.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\"><em>For more information: connect@adplay-mobile.com<\/em><\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are competing for your attention on the small screen. A brand must choose the right ad format\/s to convey the desired message and build engagement with [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":6716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-6707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovative AD Formats for Better Engagement on Mobile<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbf.digital\/new\/innovative-ad-formats\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovative AD Formats for Better Engagement on Mobile\" \/>\n<meta property=\"og:description\" content=\"In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are competing for your attention on the small screen. A brand must choose the right ad format\/s to convey the desired message and build engagement with [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bbf.digital\/new\/innovative-ad-formats\" \/>\n<meta property=\"og:site_name\" content=\"BBF Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Official.BBF\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Official.BBF\/?ref=aymt_homepage_panel\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-10T06:41:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-11T06:46:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Mobile-Advertising-Feature-Image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BBF Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BBFBangladesh\" \/>\n<meta name=\"twitter:site\" content=\"@BBFBangladesh\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BBF Digital\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/bbf.digital\/new\/innovative-ad-formats#article\",\"isPartOf\":{\"@id\":\"https:\/\/bbf.digital\/new\/innovative-ad-formats\"},\"author\":{\"name\":\"BBF Digital\",\"@id\":\"https:\/\/bbf.digital\/new\/#\/schema\/person\/da016260980b18c3a935b07f390dba2d\"},\"headline\":\"Innovative AD Formats for Better Engagement on Mobile\",\"datePublished\":\"2017-09-10T06:41:51+00:00\",\"dateModified\":\"2017-09-11T06:46:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/bbf.digital\/new\/innovative-ad-formats\"},\"wordCount\":654,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/bbf.digital\/new\/#organization\"},\"image\":{\"@id\":\"https:\/\/bbf.digital\/new\/innovative-ad-formats#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Mobile-Advertising-Feature-Image.jpg\",\"articleSection\":[\"Innovation\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/bbf.digital\/new\/innovative-ad-formats#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bbf.digital\/new\/innovative-ad-formats\",\"url\":\"https:\/\/bbf.digital\/new\/innovative-ad-formats\",\"name\":\"Innovative AD Formats for Better Engagement on Mobile\",\"isPartOf\":{\"@id\":\"https:\/\/bbf.digital\/new\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bbf.digital\/new\/innovative-ad-formats#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bbf.digital\/new\/innovative-ad-formats#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Mobile-Advertising-Feature-Image.jpg\",\"datePublished\":\"2017-09-10T06:41:51+00:00\",\"dateModified\":\"2017-09-11T06:46:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/bbf.digital\/new\/innovative-ad-formats#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bbf.digital\/new\/innovative-ad-formats\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bbf.digital\/new\/innovative-ad-formats#primaryimage\",\"url\":\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Mobile-Advertising-Feature-Image.jpg\",\"contentUrl\":\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Mobile-Advertising-Feature-Image.jpg\",\"width\":640,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bbf.digital\/new\/innovative-ad-formats#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bbf.digital\/new\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Innovative AD Formats for Better Engagement on Mobile\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bbf.digital\/new\/#website\",\"url\":\"https:\/\/bbf.digital\/new\/\",\"name\":\"BBF Digital\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/bbf.digital\/new\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bbf.digital\/new\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/bbf.digital\/new\/#organization\",\"name\":\"BBF Digital\",\"url\":\"https:\/\/bbf.digital\/new\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bbf.digital\/new\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2020\/07\/logo_bbfdigital.png\",\"contentUrl\":\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2020\/07\/logo_bbfdigital.png\",\"width\":2434,\"height\":1497,\"caption\":\"BBF Digital\"},\"image\":{\"@id\":\"https:\/\/bbf.digital\/new\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Official.BBF\/\",\"https:\/\/x.com\/BBFBangladesh\",\"http:\/\/instagram.com\/bangladesh_brand_forum\",\"https:\/\/www.linkedin.com\/company\/bangladesh-brand-forum\/\",\"https:\/\/www.youtube.com\/channel\/UCILWoVp5We99RQ6nVfigr0Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/bbf.digital\/new\/#\/schema\/person\/da016260980b18c3a935b07f390dba2d\",\"name\":\"BBF Digital\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bbf.digital\/new\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b78d33c15435988ba440d4eca927b2a43ab56a872fdf25a42ae7309b2d34fefe?s=96&d=wavatar&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b78d33c15435988ba440d4eca927b2a43ab56a872fdf25a42ae7309b2d34fefe?s=96&d=wavatar&r=g\",\"caption\":\"BBF Digital\"},\"sameAs\":[\"http:\/\/bangladeshbrandforum.com\/\",\"https:\/\/www.facebook.com\/Official.BBF\/?ref=aymt_homepage_panel\",\"https:\/\/www.instagram.com\/bangladesh_brand_forum\/\",\"https:\/\/www.linkedin.com\/company\/superbrandsbangladesh\/\",\"https:\/\/www.youtube.com\/channel\/UCILWoVp5We99RQ6nVfigr0Q\"],\"url\":\"https:\/\/bbf.digital\/new\/author\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Innovative AD Formats for Better Engagement on Mobile","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bbf.digital\/new\/innovative-ad-formats","og_locale":"en_US","og_type":"article","og_title":"Innovative AD Formats for Better Engagement on Mobile","og_description":"In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to mobile. As brands are spending more on mobile, advertisers are competing for your attention on the small screen. A brand must choose the right ad format\/s to convey the desired message and build engagement with [&hellip;]","og_url":"https:\/\/bbf.digital\/new\/innovative-ad-formats","og_site_name":"BBF Digital","article_publisher":"https:\/\/www.facebook.com\/Official.BBF\/","article_author":"https:\/\/www.facebook.com\/Official.BBF\/?ref=aymt_homepage_panel","article_published_time":"2017-09-10T06:41:51+00:00","article_modified_time":"2017-09-11T06:46:48+00:00","og_image":[{"width":640,"height":480,"url":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Mobile-Advertising-Feature-Image.png","type":"image\/png"}],"author":"BBF Digital","twitter_card":"summary_large_image","twitter_creator":"@BBFBangladesh","twitter_site":"@BBFBangladesh","twitter_misc":{"Written by":"BBF Digital","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/bbf.digital\/new\/innovative-ad-formats#article","isPartOf":{"@id":"https:\/\/bbf.digital\/new\/innovative-ad-formats"},"author":{"name":"BBF Digital","@id":"https:\/\/bbf.digital\/new\/#\/schema\/person\/da016260980b18c3a935b07f390dba2d"},"headline":"Innovative AD Formats for Better Engagement on Mobile","datePublished":"2017-09-10T06:41:51+00:00","dateModified":"2017-09-11T06:46:48+00:00","mainEntityOfPage":{"@id":"https:\/\/bbf.digital\/new\/innovative-ad-formats"},"wordCount":654,"commentCount":0,"publisher":{"@id":"https:\/\/bbf.digital\/new\/#organization"},"image":{"@id":"https:\/\/bbf.digital\/new\/innovative-ad-formats#primaryimage"},"thumbnailUrl":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Mobile-Advertising-Feature-Image.jpg","articleSection":["Innovation"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/bbf.digital\/new\/innovative-ad-formats#respond"]}]},{"@type":"WebPage","@id":"https:\/\/bbf.digital\/new\/innovative-ad-formats","url":"https:\/\/bbf.digital\/new\/innovative-ad-formats","name":"Innovative AD Formats for Better Engagement on Mobile","isPartOf":{"@id":"https:\/\/bbf.digital\/new\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bbf.digital\/new\/innovative-ad-formats#primaryimage"},"image":{"@id":"https:\/\/bbf.digital\/new\/innovative-ad-formats#primaryimage"},"thumbnailUrl":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Mobile-Advertising-Feature-Image.jpg","datePublished":"2017-09-10T06:41:51+00:00","dateModified":"2017-09-11T06:46:48+00:00","breadcrumb":{"@id":"https:\/\/bbf.digital\/new\/innovative-ad-formats#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bbf.digital\/new\/innovative-ad-formats"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bbf.digital\/new\/innovative-ad-formats#primaryimage","url":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Mobile-Advertising-Feature-Image.jpg","contentUrl":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2017\/09\/Mobile-Advertising-Feature-Image.jpg","width":640,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/bbf.digital\/new\/innovative-ad-formats#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bbf.digital\/new\/"},{"@type":"ListItem","position":2,"name":"Innovative AD Formats for Better Engagement on Mobile"}]},{"@type":"WebSite","@id":"https:\/\/bbf.digital\/new\/#website","url":"https:\/\/bbf.digital\/new\/","name":"BBF Digital","description":"","publisher":{"@id":"https:\/\/bbf.digital\/new\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bbf.digital\/new\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/bbf.digital\/new\/#organization","name":"BBF Digital","url":"https:\/\/bbf.digital\/new\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bbf.digital\/new\/#\/schema\/logo\/image\/","url":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2020\/07\/logo_bbfdigital.png","contentUrl":"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2020\/07\/logo_bbfdigital.png","width":2434,"height":1497,"caption":"BBF Digital"},"image":{"@id":"https:\/\/bbf.digital\/new\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Official.BBF\/","https:\/\/x.com\/BBFBangladesh","http:\/\/instagram.com\/bangladesh_brand_forum","https:\/\/www.linkedin.com\/company\/bangladesh-brand-forum\/","https:\/\/www.youtube.com\/channel\/UCILWoVp5We99RQ6nVfigr0Q"]},{"@type":"Person","@id":"https:\/\/bbf.digital\/new\/#\/schema\/person\/da016260980b18c3a935b07f390dba2d","name":"BBF Digital","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bbf.digital\/new\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b78d33c15435988ba440d4eca927b2a43ab56a872fdf25a42ae7309b2d34fefe?s=96&d=wavatar&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b78d33c15435988ba440d4eca927b2a43ab56a872fdf25a42ae7309b2d34fefe?s=96&d=wavatar&r=g","caption":"BBF Digital"},"sameAs":["http:\/\/bangladeshbrandforum.com\/","https:\/\/www.facebook.com\/Official.BBF\/?ref=aymt_homepage_panel","https:\/\/www.instagram.com\/bangladesh_brand_forum\/","https:\/\/www.linkedin.com\/company\/superbrandsbangladesh\/","https:\/\/www.youtube.com\/channel\/UCILWoVp5We99RQ6nVfigr0Q"],"url":"https:\/\/bbf.digital\/new\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/posts\/6707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/comments?post=6707"}],"version-history":[{"count":0,"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/posts\/6707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/media\/6716"}],"wp:attachment":[{"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/media?parent=6707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/categories?post=6707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bbf.digital\/new\/wp-json\/wp\/v2\/tags?post=6707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}