{"id":7642,"date":"2017-12-11T18:11:15","date_gmt":"2017-12-11T12:11:15","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=7642"},"modified":"2019-01-17T15:05:33","modified_gmt":"2019-01-17T09:05:33","slug":"professionaldigitalmarketing","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/professionaldigitalmarketing","title":{"rendered":"Professional Certification in Digital Marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Designed for Digital Marketing Managers, Social Media Executives, Brand Managers, Startup Entrepreneurs, Bangladesh Brand Forum in association with <a style=\"color: #000000;\" href=\"https:\/\/www.professionalacademy.com\/\"><span style=\"color: #00ccff;\">Cambridge Professional Academy<\/span><\/a> introduces a course on \u2018Professional Certification in Digital Marketing\u2019 in Bangladesh. This module will develop the knowledge and understanding of digital marketing tools and tactics which can be used effectively in an online environment. The module focuses on the innovations available to businesses through digital marketing including PPC; SEO; Content Marketing; and Social Media whilst also enhancing marketers knowledge of the digital landscape, metrics &amp; analytics, and online audiences, encouraging marketers to embrace the positives of digital disruption.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">For many organizations, digital marketing has evolved from a set of tactical actions into a significant element of strategy. This course will provide you with an in-depth consideration of digital marketing capabilities that can be embedded within strategic marketing planning.\u00a0<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>COURSE OUTLINE INCLUDES<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">&gt; Implementation of Digital Marketing strategies into strategic marketing planning<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">&gt; Analysis of the macro and micro environments to assess the impact of the disruptive digital landscape in delivering objectives<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">&gt; Develop strategic recommendations<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">&gt; Recognition of how creating digital marketing mixes can enable organizations to respond with agility to market needs.<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>ASSESSMENT PROCESS<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">There will be an online test after each class and the learner has to achieve 70% to pass and is given two attempts (30% weight). The assessment will require submission of a work-based portfolio which is broken down into three tasks \u2013 Research, Plan &amp; Report (70% weight).<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>KEY RESOURCE PERSONS<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><span style=\"font-family: open-sans; color: #000000;\">The course outline has been designed in line with Chartered Institute of Marketing\u2019s Digital Marketing Qualification standard, by Cambridge Professional Academy, United Kingdom. The course leader is Tanvir Ahmed and course will be delivered by\u00a0<\/span><span style=\"font-family: open-sans; color: #000000;\">Dr.\u00a0<\/span><span style=\"font-family: open-sans; color: #000000;\">Bidit Dey, Miriam Berger &amp; Peter Sumpton. They all are highly experienced digital marketing professionals and expert trainers.\u00a0<\/span><\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>ELIGIBILITY<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">Prospective candidates must have Bachelor\u2019s degree in business studies (marketing).<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>COURSE SCHEDULE<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">This is a 6 weeks program, students will get 1 class each week and each of those will be 2.5 hrs long. This will be fully supported by\u00a0online self-learning with unlimited access to the advanced online learning management system. The course starts on Friday, January 12, 2018. Classes will take place on every Friday from 2.00pm to 4.30pm (Bangladesh time).<\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>APPLICATION PROCEDURE &amp; COURSE FEES <\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-size: 12pt;\"><span style=\"font-family: open-sans; color: #000000;\">The course fee is \u00a3375 + Government applied VAT per person. Registration with Bangladesh Brand Forum and payment to be made online at <span style=\"color: #00ccff;\">www.<a style=\"color: #00ccff;\" href=\"https:\/\/professional-qualifications.com\/\">professional-qualifications.com<\/a><\/span> <\/span><span style=\"font-family: open-sans; color: #000000;\">or to Brandzeal. The last date to register for this course is Tuesday, January 9, 2018.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>NOTE: The course demands a mandatory presence on each class day and also pass the exams to get the certification.<\/strong><\/span><\/p>\n<h4 style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt;\"><strong>FOR REGISTRATION &amp; INFORMATION<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Email: sajid@bangladeshbrandforum.com<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; font-size: 12pt; color: #000000;\">Call: 01720 426629<\/span><\/p>\n<hr \/>\n<h4 style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\"><strong>ABOUT BBF CENTER OF KNOWLEDGE &amp; INNOVATION<\/strong><\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">BBF C<\/span><span style=\"font-family: open-sans; color: #000000;\">enter of\u00a0<\/span><span style=\"font-family: open-sans; color: #000000;\">Kno<\/span><span style=\"font-family: open-sans; color: #000000; font-size: 12pt;\">wledge &amp; Innovation is an initiative of Bangladesh Brand Forum that will\u00a0provide corporate and professional training. As the generation is progressing more towards soft skills and the presence of diverse knowledge to acquire goals at work, professionals are required to attain understanding from outside of their regular ecosystem.<\/span><\/p>\n\n    <div class=\"xs_social_share_widget xs_share_url after_content \t\tmain_content  wslu-style-1 wslu-share-box-shaped wslu-fill-colored wslu-none wslu-share-horizontal wslu-theme-font-no wslu-main_content\">\n\n\t\t\n        <ul>\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"<p>Designed for Digital Marketing Managers, Social Media Executives, Brand Managers, Startup Entrepreneurs, Bangladesh Brand Forum in association with Cambridge Professional Academy introduces a course on \u2018Professional Certification in Digital Marketing\u2019 in Bangladesh. This module will develop the knowledge and understanding of digital marketing tools and tactics which can be used effectively in an online environment. [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":7356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,56],"tags":[],"class_list":["post-7642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalmkt","category-initiatives"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.7 (Yoast SEO v25.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Professional Certification in Digital Marketing | BBF Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbf.digital\/new\/professionaldigitalmarketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certification Course in Digital 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