{"id":7708,"date":"2018-01-10T13:25:40","date_gmt":"2018-01-10T07:25:40","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=7708"},"modified":"2018-01-10T13:28:31","modified_gmt":"2018-01-10T07:28:31","slug":"marketing-not-liars-job","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/marketing-not-liars-job","title":{"rendered":"\u201cMARKETING\u201d – IT\u2019S NOT A LIAR\u2019S JOB!"},"content":{"rendered":"

\u201cWe drink the can, not the beverage,\u201d says Seth Godin, the author of the book All Marketers Are Liars. The quote paints an apt picture of how a consumer\u2019s mentality circulates around a product. After all, labels are the first thing that catches the eye rather than what\u2019s inside. Marketing is the driving force of every industry, that creates a bridge between consumer needs and the industry that provides it to them. However, if you can\u2019t make the customer believe in the product; the project is a definite train wreck.<\/span><\/p>\n

There\u2019s a lot of negativity that surrounds the word \u201cmarketing\u201d to the general populous. It\u2019s the idea that it tends to lure or blind people to buying something. But, if the ad\u2019s good enough to make you buy the product, then it can be safely said that by principle the Marketing scheme has served its true purpose: to convince the customer to buy into the product.<\/span><\/p>\n

Now we arrive to the most important question in the notion: What can you call \u201cGood Marketing\u201d? Most young people live under the assumption that marketing implies telling fibs and talking about a few benefits is all that requires one to sell a product to the fellow consumer. In my opinion, that really isn\u2019t the case. Marketing means you have to tell a story, a story that makes you believe in the product to the point where your belief attracts a complete stranger to spend their dime. And it is only possible when you belong to the core belief you are trying to convince others to join as well.<\/span><\/p>\n

We live in a world where people buy what they want, not what they necessarily need. Most of us have bought a designer piece of clothing, sportswear, device or even food from a certain brand, not because of the quality (which is something we keep telling ourselves), but because of the way it reflects our beliefs and view of the world. Apple is one of the top tech companies out there because the idea that they preached appealed to people. After all they ran an advertisement that just said, \u201cIf you don\u2019t have an iPhone\u2026well, you don\u2019t have an iPhone\u201d-now that\u2019s good marketing.<\/span><\/p>\n

Stories help us make sense of the world, so whatever we want to believe in, we end up doing so, because our brains start to support our beliefs, and not the other way around.<\/span><\/p>\n

There is no easy way out to the nitty gritty processes that involve the story behind the product. It needs meticulous research, statistics and storytelling capability to make one good and convincing story of a product. Coca-Cola is a prime example of good storytelling. If you really think about it, even more than the beverage itself the company sells the catchphrase \u201cOpen Happiness\u201d where their advertisements feature families coming together in joyous celebrations and bringing people together as a community. The company successfully paints the picture that family gathering means there will be a bottle of Coca-Cola ready to be enjoyed at the table and the reality isn\u2019t far from such either.<\/span><\/p>\n

Lastly, one needs to be vigilant in planning out the quest of one\u2019s product. If you want to make a successful product, then you must make sure you not only believe in your own product but also strategize in a plan that wouldn\u2019t make an average individual hesitate to buy the product.<\/span><\/p>\n

The first time I went out to sell something I learned it the hard way that it’s not a cinch, it is important to communicate the things we believe to the people who believe the same, and one by one we become a fraternity. And as organization our job is to build a sense of trust in the fraternity by delivering product or service. Because when a group of people come together who have faith in each other, they always do remarkable things!<\/span><\/p>\n

And that\u2019s what great Brands are about, that\u2019s what great marketers do!<\/span><\/p>\n

[spacer color=”8BC234″ icon=”fa-book” style=”1″]<\/p>\n

WRITER<\/span><\/strong><\/span><\/p>\n

\"\"<\/a><\/span><\/p>\n

MONSURUL AZIZ<\/span><\/strong><\/span>
\nHead of Enterprise Design, Toru Institute of Inclusive Innovation<\/span><\/p>\n

Monsur has made it his mission to be a storyteller of the human experiences of engaging and inspiring. He strongly believes in the dormant potential of individuals to build solutions for the biggest challenges in society and create a better world. This can be unleashed with not just through inspiration, but collective cross-sectoral knowledge and skills sharing. As an innovator and entrepreneur, he uses Design Thinking processes to help create solutions and strategies. Through his work at Toru, he aspires to empower innovators and social entrepreneurs to scale their ideas into sustainable enterprises.<\/span><\/p>\n\n

\n\n\t\t\n
    \n\t\t\t <\/ul>\n <\/div> \n","protected":false},"excerpt":{"rendered":"

    \u201cWe drink the can, not the beverage,\u201d says Seth Godin, the author of the book All Marketers Are Liars. The quote paints an apt picture of how a consumer\u2019s mentality circulates around a product. After all, labels are the first thing that catches the eye rather than what\u2019s inside. Marketing is the driving force of […]<\/p>\n","protected":false},"author":12,"featured_media":7709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-7708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion"],"yoast_head":"\n\u201cMARKETING\u201d - IT\u2019S NOT A LIAR\u2019S JOB!<\/title>\n<meta name=\"description\" content=\"Marketing means you have to tell a story, a story that makes you believe in the product.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bbf.digital\/new\/marketing-not-liars-job\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cMARKETING\u201d - IT\u2019S NOT A LIAR\u2019S JOB!\" \/>\n<meta property=\"og:description\" content=\"Marketing means you have to tell a story, a story that makes you believe in the product.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bbf.digital\/new\/marketing-not-liars-job\" \/>\n<meta property=\"og:site_name\" content=\"BBF Digital\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Official.BBF\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Official.BBF\/?ref=aymt_homepage_panel\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-10T07:25:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-10T07:28:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bbf.digital\/new\/wp-content\/uploads\/2018\/01\/FOR-FACEBOOK.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"470\" \/>\n\t<meta property=\"og:image:height\" content=\"246\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"BBF Digital\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"\u201cMARKETING\u201d - 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