{"id":7845,"date":"2018-01-16T15:32:13","date_gmt":"2018-01-16T09:32:13","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=7845"},"modified":"2019-01-17T13:58:37","modified_gmt":"2019-01-17T07:58:37","slug":"digitalmarketingandcommunication-course","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/digitalmarketingandcommunication-course","title":{"rendered":"COURSE ON DIGITAL MARKETING & COMMUNICATION"},"content":{"rendered":"

Bangladesh Brand Forum, in association with\u00a0Academy for Professional Qualifications\u00a0<\/span><\/a>and e-Career, introduces in Bangladesh the course on \u2018Digital Marketing & Communication Qualification\u2019<\/strong>.<\/span><\/p>\n

Via this course, students will gain an in-depth consideration of the communication, advertisement and digital marketing capabilities that can be embedded within strategic marketing planning.\u00a0This course provides insight into how organizations can implement core marketing and digital marketing capabilities into strategic marketing planning.<\/span><\/p>\n

This course will cover all the roles and responsibilities of fresh grads or professionals interested to attain the knowledge and skills on creating digital marketing mixes can enable organizations to respond with agility to market needs. The student will typically be operating in a wider marketing role and will be required to integrate digital solutions into the marketing plan.<\/span><\/p>\n

COURSE SESSIONS<\/strong><\/span><\/h4>\n

Our course will be covered in 6 sessions:<\/span><\/p>\n

Session 1<\/strong>: Introduction & Course 0verview<\/span><\/p>\n

Marketing Landscape and the disruptive digital marketing environment<\/span><\/p>\n

Session 2<\/strong>: Advertising<\/span><\/p>\n

The Purpose of Adverts, Key elements, Positioning the Message & Media Planning<\/span><\/p>\n

Session 3<\/strong>: Communication<\/span><\/p>\n

Viral Marketing, avoiding Pitfalls in Marketing and Advertising<\/span><\/p>\n

Session 4<\/strong>: Introduction to Social Media Marketing<\/span><\/p>\n

Basics of Marketing with Social Media, Marketing Tools and Tips for Success<\/span><\/p>\n

Session 5<\/strong>: Marketing with Google and Facebook<\/span><\/p>\n

Google Analytics, PCC\/AdWords, SEO, and Facebook marketing<\/span><\/p>\n

Session 6<\/strong>: Other Social Media Marketing<\/span><\/p>\n

YouTube, Reddit, Pinterest, Twitter, Linked In, Tumblr<\/span><\/p>\n

CLASS SCHEDULE <\/strong><\/span><\/h4>\n

This is a 2 weeks program, starting from February 2, 2018, to be running\u00a0until\u00a0February 10, 2018. Students will get 12 hours of tutoring and will be fully supported by\u00a0online self-learning with unlimited access to the advanced online learning management system.<\/span><\/p>\n

Details of the Class Schedule to be found in\u00a0the brochure below<\/span><\/p>\n