{"id":7921,"date":"2018-02-08T19:41:13","date_gmt":"2018-02-08T13:41:13","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=7921"},"modified":"2018-02-08T19:41:13","modified_gmt":"2018-02-08T13:41:13","slug":"campaigncorner-robi_bijoy_itihash","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/campaigncorner-robi_bijoy_itihash","title":{"rendered":"REMEMBERING OUR ROOTS"},"content":{"rendered":"

ROBI \u201cBIJOY ITIHASH\u201d DELIGHTFULLY INTEGRATES HISTORY AND TECHNOLOGY<\/span><\/strong><\/span><\/p>\n

BY FARHAT CHOWDHURY ZISHAN<\/strong><\/a><\/span><\/p>\n

Almost every brand in Bangladesh aspires to come up with a campaign involving the Independence Day of the country \u2013 Robi is no exception. With a colossal subscriber base and a spectacular brand positioning, the telecom operator stayed true to its core and portrayed a perfect picture of what the brand stands for in its \u201cTakay Aka Bijoyer Itihash\u201d campaign.<\/span><\/p>\n

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\u201cBijoy Itihash\u201d was devised based on the objective to aware the everyday Bangladeshi about his\/her glorious nation and the enriching history that the country has. Initial research gave the Robi team a brilliant insight \u2013 each of the seven pairs of walls of the Jatiyo Sriti Shoudho (National Martyr\u2019s Memorial) represents a significant chapter in the history of Bangladesh \u2013 the Language Movement in 1952, the Election of the United Front in 1954, the Constitution Movement in 1956, the Education Movement in 1962, 6-point Movement in 1956, the Mass Uprising in 1969, and of course, the historic Liberation War in 1971. People, in general, are aware of the Language Movement and the Liberation War; but are not always conscious about the other 5 key chapters that played pivotal roles into shaping Bangladesh to what it is today. And that has become the backbone of the \u201cBijoy Itihash\u201d campaign \u2013 to give us a holistic idea about all the events that have helped fuel our nation\u2019s independence. <\/span><\/p>\n

With the initial studies and content being developed, the team planned on choosing a specific content format for the campaign. With every other company focusing on the popular social media audio format for their own campaigns, Robi aspired to push the limits. Hence, they settled for the idea of a free smartphone app, backed by aesthetic, modern-day technology. The app \u201cBijoy Itihash\u201d was made available for free download in both App Store and Google Play Store. Upon downloading the app, a person can scan any of the seven notes \u2013 ranging from the 2 Taka note to the 500 Taka note. The notes need to be kept on top of a smooth surface and the side of the note containing the Sriti Shoudho has to be scanned. And once the scan is completed, the app unlocks a 3D model of Sriti Shoudho in augmented reality and a video. Each of the videos portrays one of the seven historic events concerning Bangladesh. And once you are done viewing a video, you avail a \u201cGorbito Bangladeshi\u201d (Proud Bangladeshi) certificate in the app. <\/span><\/p>\n

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