{"id":8265,"date":"2018-05-13T14:23:37","date_gmt":"2018-05-13T08:23:37","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=8265"},"modified":"2018-05-17T16:44:56","modified_gmt":"2018-05-17T10:44:56","slug":"campaign-by-himalayan-times","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/campaign-by-himalayan-times","title":{"rendered":"THE UNIQUE SUBSCRIPTION\u00a0PACK BY THE HIMALAYAN TIMES"},"content":{"rendered":"

By Jayant Savant<\/a><\/span>,\u00a0Creative Leader, Brand Custodian, Problem Solver\u00a0<\/span><\/p>\n

Surprises. Who doesn\u2019t like them? We all are excited when a surprise comes our way. Husbands can vouch for this, as the wives are always craving for surprises. <\/span><\/p>\n

Brands are no strangers when it comes to surprises. Well, a surprise is another term for innovations. Every time a brand innovates, it surprises the consumers. Consumers are obviously delighted and thus, the brand makes a stronger impact on the psyche and hearts of the consumers. <\/span><\/p>\n

Innovations help brands to connect better with its consumers. Even brands need to understand that consumers are always looking for new brand experiences on a regular basis. Hence, brands need to change the way they connect with them. This not only fortifies the relationship between the brand and its consumers, but also sets an example for other brands to follow. Instead of using the same formulaic way of \u2018speaking\u2019 to them. <\/span><\/p>\n

Brands lose their sheen because of the way they connect with their consumers; and eventually, the consumers. Usually, a tried and tested formula is deemed safe and that is replicated over and over again. But this actually is suicidal for the brands and their reputation. <\/span><\/p>\n

In a nation like Nepal, brands have not been that innovative. The tried and tested formula has been the mantra. So when a brand does something that is not a regular way of communication, it automatically stands out. Innovation is the key for brands to sustain and lead the way.<\/span><\/p>\n

READ ALSO:\u00a0<\/span>ECO-FRIENDLY BRAND COMMUNICATION \u2013 LEARNING FROM NEPALESE ADVERTISING<\/span><\/a><\/span><\/p>\n

Case in point is a campaign done by Nepal\u2019s leading publication called The Himalayan Times. It connected with its consumers in an absolutely refreshing new way, when it launched its subscription scheme in an innovative manner.<\/span><\/p>\n