{"id":8786,"date":"2018-06-26T15:09:57","date_gmt":"2018-06-26T09:09:57","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=8786"},"modified":"2018-06-26T15:09:57","modified_gmt":"2018-06-26T09:09:57","slug":"innovation-and-culture-shifting-creativity-honored-in-the-reach-and-innovation-track-lions-winners","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/innovation-and-culture-shifting-creativity-honored-in-the-reach-and-innovation-track-lions-winners","title":{"rendered":"INNOVATION AND CULTURE-SHIFTING CREATIVITY HONORED IN THE REACH AND INNOVATION TRACK LIONS WINNERS"},"content":{"rendered":"

\u2022 Second Grand Prix won for \u2018Trash Isles\u2019 in PR Lions
\n\u2022 Colombia take two Grands Prix, while UK collect three<\/strong><\/span><\/p>\n

Thursday 21 June 2018<\/em>\u00a0\u2013 Cannes Lions, the world\u2019s largest Festival dedicated to world-class creativity, brought the fourth day to a close with an Awards Show to honour the winners of the\u00a0 Lions in the\u00a0 Reach Track and Innovation Track.<\/span><\/p>\n

The Reach Track Lions celebrate the insight, strategy and planning that enables brands to effectively reach consumers, at scale, in the ongoing war for attention:<\/strong><\/span><\/p>\n

In the\u00a0Creative Data Lions<\/strong>, 525 entries were received and 26 Lions awarded: 4 Gold, 8 Silver and 13 Bronze. The\u00a0Grand Prix<\/strong>\u00a0went to:\u00a0\u2018JFK Unsilenced\u2019,\u00a0<\/em>by Rothco | Accenture Interactive, Dublin, for The Times\/News UK & Ireland, Ireland.<\/span><\/p>\n

In the\u00a0Direct Lions,<\/strong>\u00a02,480 entries were received and 76 Lions awarded: 10 Gold, 27 Silver and 38 Bronze. The Grand Prix went to\u00a0\u2018Palau Pledge\u2019,<\/em>\u00a0by Host\/Havas, Sydney, Australia, for Palau Legacy Project.<\/span><\/p>\n

\u201cIdeas that are human and make us feel, rise above the rest and the Grand Prix, the first large-scale tourism eco-pledge, did just this,\u201d<\/em>\u00a0said Direct Lions Jury president:\u00a0Susan Credle,<\/strong>\u00a0Global Chief Creative Officer, FCB.<\/span><\/p>\n

In the\u00a0PR Lions,<\/strong>\u00a02,111 entries were received and 89 Lions awarded: 14 Gold, 27 Silver and 47 Bronze.\u00a0\u2018Trash Isles\u2019,<\/em>\u00a0by AMVBBDO, London, for Plastic Oceans \/ Ladbible, United Kingdom, picked-up a second Grand Prix after winning a first in the Design Lions.<\/span><\/p>\n

In the\u00a0Social & Influencer Lions,<\/strong>\u00a02,027 entries were received and 67 Lions awarded: 13 Gold, 15 Silver and 38 Bronze. The first Social & Influencer Lions Grand Prix was awarded to\u00a0\u2018Nothing Beats a Londoner\u2019,<\/em>\u00a0by Wieden+Kennedy, London, United Kingdom, for Nike.<\/span><\/p>\n

Social & Influencer Lions Jury president: Mark D\u2019Arcy, VP, Chief Creative Officer, Facebook Creative Shop, said,\u00a0\u201cThe way this work was constructed really demonstrates how culture is shaped.\u201d<\/em><\/span><\/p>\n

In the\u00a0Media Lions,<\/strong>\u00a02,594 entries were received and 85 Lions awarded: 9 Gold, 26 Silver and 49 Bronze. The Grand Prix went to\u00a0\u2018Tesco\u2019s Food Love Stories\u2019,<\/em>\u00a0by MediaCom London \/ BBH London, United Kingdom, for Tesco.<\/span><\/p>\n

The Innovation Track Lions honour the ventures, products, business transformation and the new data-driven, tech-enabled solutions that push creative boundaries.<\/strong><\/span><\/p>\n

In the\u00a0Innovation Lions,<\/strong>\u00a0193 entries were received and 6 Lions awarded: 1 Gold, 1 Silver and 3 Bronze. The Grand Prix went to\u00a0\u2018My Line\u2019,<\/em>\u00a0by Mullenlowe SSP3, Bogot\u00e1, Colombia, for Ministry of Communications & Technology.<\/span><\/p>\n

In the\u00a0Product Design Lions<\/strong>, 343 entries were received and 13 Lions awarded: 1 Gold, 5 Silver and 6 Bronze. The Grand Prix went to ‘Kingo’<\/em>, by Ogilvy Colombia, Bogot\u00e1 \/ Kingo Energy, Guatemala City \/ Ogilvy Guatemala, Central America, Colombia.<\/span><\/p>\n

Media Network of the Year<\/strong>\u00a02018 was also awarded to: Mediacom; second to OMD Worldwide; and third to Mindshare.<\/span><\/p>\n

Also announced today, the following Young Lions awards:<\/span><\/p>\n

Young Lions Design Competition Winners:<\/strong><\/span>
\n1st place:<\/strong>\u00a0Camilo Augusto Jim\u00e9nez, Mullenlowe SSp3 and Giovanni Rozo,\u00a0Colombia<\/span>
\n2nd place:<\/strong>\u00a0Patr\u00edcia Cordeiro, Big Fish and Cl\u00e1udio Soares, JWT Lisboa, Portugal<\/span>
\n3rd place:<\/strong>\u00a0Petr Farbey and Breno Ribeiro Nascimento Havas Digital, Russia<\/span><\/p>\n

Young Lions PR\u00a0Competition Winners:<\/strong><\/span>
\n1st place:<\/strong>\u00a0Xiaoyu Guan and Shengying Yan, BBDO, China<\/span>
\n2nd place:<\/strong>\u00a0Jean Paoli and Rapha\u00eble Brachet, Weber, France<\/span>
\n3rd place:<\/strong>\u00a0No bronze award<\/span><\/p>\n

Young Lions Media\u00a0Competition Winners:<\/strong>\u00a0<\/span>
\n1st place:<\/strong>\u00a0Marc Hoes, DDB & Tribal Amsterdam and Lennart Eshuis, OMD, The Netherlands<\/span>
\n2nd place:<\/strong>\u00a0Hanna Tsishkevich\u00a0and Aliaksei Ventskevich TDI group, Belarus<\/span>
\n3rd place:<\/strong>\u00a0Claudio Andres Ureta Fuentealba and Jorge Ulises Soberanes Lopez, Element, Mexico<\/span><\/p>\n

Elsewhere in the festival on day four, the Innovation Track, taking place in Palais II for the full five days, hosted sessions including\u00a0Black Swan Data<\/strong>\u00a0and\u00a0PepsiCo<\/strong>\u00a0discussing AI and consumer behavior. While on the main stage,\u00a0Paramount Network<\/strong>\u00a0were in conversation with Hollywood legend,\u00a0Kevin Costner<\/strong>\u00a0and a panel including\u00a0Nick Law,<\/strong>\u00a0Chief Creative Officer, Publicis Groupe;Emma Sharkey,<\/strong>\u00a0Creative Director, Rothko;\u00a0Jaime Robinson,<\/strong>\u00a0Co-founder and Chief Creative Officer, Joan Creative; and\u00a0Philip Thomas,<\/strong>\u00a0CEO, Ascential Events and Chairman-elect, Cannes Lions, discussed creativity as the key to driving business results.<\/span><\/p>\n

All 2018 entries from Cannes Lions, including the shortlisted work and winners, are available to view on Cannes Lions\u2019 new digital platform, The Work. Until 31 July, a specially curated version of The Work featuring thousands of campaigns from the last three years, including all Cannes Lions 2018 entries is available for free at\u00a0lovethework.com<\/a>.<\/span><\/p>\n\n

\n\n\t\t\n
    \n\t\t\t <\/ul>\n <\/div> \n","protected":false},"excerpt":{"rendered":"

    \u2022 Second Grand Prix won for \u2018Trash Isles\u2019 in PR Lions \u2022 Colombia take two Grands Prix, while UK collect three Thursday 21 June 2018\u00a0\u2013 Cannes Lions, the world\u2019s largest Festival dedicated to world-class creativity, brought the fourth day to a close with an Awards Show to honour the winners of the\u00a0 Lions in the\u00a0 […]<\/p>\n","protected":false},"author":12,"featured_media":8792,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[272],"tags":[],"class_list":["post-8786","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards"],"yoast_head":"\nINNOVATION AND CULTURE-SHIFTING CREATIVITY HONORED IN THE REACH AND INNOVATION TRACK LIONS WINNERS | BBF Digital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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