{"id":8910,"date":"2018-07-15T16:38:13","date_gmt":"2018-07-15T10:38:13","guid":{"rendered":"https:\/\/bbf.digital\/new\/?p=8910"},"modified":"2018-07-15T16:38:13","modified_gmt":"2018-07-15T10:38:13","slug":"a-look-into-the-campaigns-run-during-ramadan","status":"publish","type":"post","link":"https:\/\/bbf.digital\/new\/a-look-into-the-campaigns-run-during-ramadan","title":{"rendered":"A LOOK INTO THE CAMPAIGNS RUN DURING RAMADAN"},"content":{"rendered":"

Written By Farhan Fuad Orzin<\/strong><\/span><\/p>\n

For Bangladeshis, Ramadan is said to be the most engaging time for the customers with the brands, as we prepare ourselves for the festival, with necessities ranging from clothes, gadgets to even automobiles. That\u2019s why this time is crucial for brands to grab our attention from chunk of promotions and advertisements we see around. At the same time, it\u2019s also crucial that we get the condign information required to initiate our purchase decision. Top brands in the race start to plan, design, modify and test Ramadan or Eid campaigns even months before to attract and retain customers. It takes profound thoughts, long working hours and tremendous efforts to execute in real world. Let\u2019s rewind time to look at what our popular brands were up to during this Ramadan.<\/span><\/p>\n

RESTAURANTS BATTLE FOR GLORY<\/span><\/strong><\/span><\/p>\n

Ramadan is a month of restraining from food for a specific period of time in a day – and we love to share our food and fun together with our closer ones. That\u2019s the part when restaurant comes as the better dine out options. Top restaurants prepare themselves with engaging campaigns, menus and offers months before Ramadan. When we pick our favorite dining place, factors such as accommodation, available offers, quality and variety are vital. Top performing restaurants align their menu and offers based on consumer\u2019s dining preference.<\/span><\/p>\n

\"\"<\/a>Nando\u2019s, a South Africa based renowned global food chain, was probably the most buzzing restaurant during this Ramadan because of their \u2018Buy one get one free\u2019 offer. Who doesn\u2019t love to taste the same savor at half the price? Another international franchise, BBQ Bangladesh also tops the list with their similar offer for the Sehri time. This fantastic dining place was always seen crowded with variety of options on their chart.<\/span><\/p>\n

Apart from all the franchises, our local restaurants business also seemed booming during Ramadan. Some customized their menu for the month, while others clung to their regular menu on the board. The demand for juicy burgers in places like Takeout, Chillox, Madchef, Preetom, and Burger Lab remained just the same. Yum Cha, Little Korea, Tarka was other noteworthy popular choices during Ramadan. The Coffee Bean and Tea Leaf offered an Iftar platter costing around 600 Taka was another hit of the month.<\/span><\/p>\n

\"\"<\/a>Unlimited offers at fixed price was an effective and engaging campaign from different restaurants that offers pizza, burgers and shakes. Sbarro, Pizza Inn, Pizza Hut, Pizza Guy, Pizza Roma offered unlimited pizza and bottomless drinks within 1000 taka. These places were so popular among the young generation that they had to take pre-booking prior to one or two days. Competing with the top brands, small scale restaurants gained their fair share of popularity for delicious food at a cheaper price with more breathe easy environment. Places like Mr. Manik and Chillers got their attention for their unlimited burgers at a much lower price tag. Even some places took the snaps of the winners at \u2018Hall of fame\u2019 for finishing highest amount within specific time period.<\/span><\/p>\n

RESTAURANTS THAT HAD OFF THE SYLLABUS MENU<\/span><\/strong><\/span><\/p>\n

Fasting time demands food out of our regular ho-hum menu. From that perspective, seafood restaurant\u2019s demand seemed lofty on such occasions. Fish and Co. Bangladesh, one of the leading seafood restaurants operating in the country, offered from 10% to 20% discount on their variety of Iftar and Sehri platter for the whole month of Ramadan. Other renowned seafood restaurants like Manhattan Fish Market and Holy Crab Bangladesh had customized Iftar and Sehri platter along with discounted price.<\/span><\/p>\n

If you were out of fluid after fasting, coffee and juice shops were always there to meet your thirst even at late night. One of the top global franchise, Gloria Jean\u2019s, offered regular drinks along with customized platters for Iftar. Whereas, top coffee shops in the city like Crimson Cup, North End, White Canary Cafe, Barista Lavazza, Kiva Han, George\u2019s Caf\u00e9, Tabaq, Second Cup pushed their service hour late at night for the customer\u2019s demand.<\/span><\/p>\n