THE FOLLOWING SHORT REPORTS AND GRAPHS WILL REPRESENT SCENARIO OF TV COMMERCIALS AND PRINT MEDIA ADVERTISEMENTS OF MARCH 2023. THE REPORTS HIGHLIGHTS DIFFERENT AREAS OF TV ADVERTISING INCLUDING TOP PRODUCTS AND BRANDS. THE REPORT ALSO DISPLAYS PRINT MEDIA ADVERTISEMENT SUMMARY OF THE RESPECTIVE MONTH. IT HIGHLIGHTS TOP ADVERTISER OF PRINT MEDIA THROUGHOUT THE MONTH. THE TVC AND PRINT ADS DATA HAVE BEEN ACCUMULATED FROM 33 LOCAL TV CHANNELS AND MORE THAN 70 NATIONAL MAINSTREAM NEWSPAPERS.
Soft Drinks Dominate TV Media In March
In March, the top five products promoted on TV were soft drinks. bath soap, hair oil, internet services, and shampoo. Soft drinks had the highest TVC duration at 21,900 minutes, followed by bath soap at 16,100 minutes and hair oil at 11,800 minutes. Internet services were promoted for 11,000 minutes, while shampoo had a TVC duration of 10,000 minutes. This data suggests that these products were heavily marketed on television during the month of March.
7up Appears Highest in TV Commercials among soft drink brands
The TV-monitoring report presents the TVC duration of the top five soft drink brands in the market. The brand with the longest TVC duration is 7up, with a duration of 5000 minutes. Coca-Cola, Mojo, and Sprite follow closely with 3900, 3300, and 2300 minutes respectively. The brand with the shortest TVC duration is PRAN Up, which was aired for 2000 minutes. This data indicates that soft drink brands invest significantly in TVC advertising as a means of promoting their products to consumers.
General Banking Tops Among Highest-Advertised Products in Print Media
According to the data provided, General Banking is the high- est-advertised product in print media with 38,700 col-inch ads. Insurance comes in second with 5,000 col-inch ads, followed by MFS with 3,900 col-inch ads. Real Estate and Refrigerator are also among the top advertised products with 3,500 and 2,900 col-inch ads, respectively. This data suggests that the banking industry is highly competitive and heavily invested in advertising, while other industries such as insurance and MFS are also investing in print media advertising.
bKash Airs Highest Ads in Print Media among MFS brands
Based on the provided data, bKash has the highest number of col-inch ads among MFS brands in print media. bKash became the top MFS brand with 2,500 col-inch ads. FSIBL Cloud, Nagad, Rocket, and MyPrime follow with 670, 550, 500, and 110 col-inch ads, respectively. This data suggests that bKash is highly Invest- ing in advertising their MFS brand in print media, while FSIBL Cloud, Nagad and Rocket are also actively advertising. The other MFS brands listed have a comparatively lower level of investment in print media advertising.
