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Best of Both Worlds: The Case for Advertising Agencies Thinking More Like Consulting Companies

Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex demands of modern businesses in a volatile, unpredictable, complex and ambiguous (VUCA) world. Today’s brands face challenges ranging from volatile

From Ads to Uplift: Why Brands Are Embracing Joy

In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is tasked with a profound goal: to forge genuine connections between products and the lives they touch. This shift in purpose

The Holy Grail of Advertising Ethics

When a company makes a misleading statement, it will sometimes come back to haunt them. The question of ethics in advertisements arises to ensure that your product or business is here for the long run because building trust among customers is the only way to establish a long-term business. Ethics

The rise of experiential marketing

Do you remember the ‘Ice Bucket Challenge’? It was an interactive marketing gimmick seen by millions of people, ranging from ordinary people to former President Obama. In order to bring awareness to Amyotrophic Lateral Sclerosis (ALS), people who accepted the challenge poured a container of ice-cold water over themselves or

THE POWER OF USER-GENERATED CONTENT

Without a doubt, digital media is an essential marketing channel in today’s world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people wanting to be seen, known, and appreciated. Additionally, in this era of content creation, professional photography and videography are now

Mother’s Day: Inspiring Communications by Brands in Bangladesh

Mother’s Day is a celebration honoring the mother of the family or individual, as well as motherhood, maternal bonds, and the influence of mothers in society. On this auspicious occasion, we’d like to share some inspiring dynamic & audio-visual campaigns made by various brands in Bangladesh. Continue reading! Aura Taaga Horlicks Mother’s Plus bKash Nagad

‘Homecoming’ by TBWA\Benchmark for Standard Chartered

TBWA\Benchmark launches ‘homecoming’ campaign for Standard Chartered in celebrating the 50th anniversary of Bangladesh. The campaign illustrates the recent trend of the return of Bangladeshis from abroad because of the social and economic progress of the country and how the most international bank with its global network and expertise helps

Stay Home Challenge with Webable and UNDP

Series of unfortunate events under this month-long lockdown has started to take a toll on our sanity, but we have to do it for the sake of ourselves and others. To make staying at home more bearable for people WebAble partnered up with United Nations Development Programme in Bangladesh (UNDP)
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