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The Rise and Fall of Buzzfeed News

Ever since media shifted online, things have been exciting. Back in the days when mail carriers used to deliver newspapers daily, agencies more often needed to compete with each other regarding the quality of their stories. Even if they encountered failures, they could rely on monthly magazines or subscription-based models
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How Does Dogmatism Influnces Your Consumer Behaviour?

The present narrative in consumer behaviour entails several perplexing components in the creation of a holistic value chain. The times whereby meticulous shifting of a brand’s story to a completely different one was easy are not so true for modern-day brand marketers. Advertisements, communications and branding measures are further challenged
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THE OMINOUS JUBILEE OF A DREADFUL WAR

March of 2023, marks the anniversary of the war between Russia and Ukraine. More than 365 days later, the conflict still rages with the world divided. No, the war still did not inflict any external damage like the Second World War. But damage in fact was done and it has

How much can Global Trade endure? 

Economists have already forecast that a recession is underway in 2023 with record high inflation rates. Despite this, global trade shows a beam of light with a slower but steady growth rate, according to the World Trade Organization. The aftermath of COVID-19 and the Russia-Ukraine war possess uncertainty. However, positive

Second edition of the AMF Journal

Editor’s Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF was renamed Asia Marketing Federation (AMF) promulgated by the Jakarta Declaration. Professor Philip Kotler was named as the Honorary Patron

TUNE INTO ‘DIGITAL AUDIO’ IN 2021

The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government’s extensive use of audio advertisement to provide advice on social distancing and testing to the World Health Organization’s lighthearted radio campaign encouraging people to “help save a life by really, really not going anywhere near it,” audio

BEST EMPLOYMENT BRAND PRACTICES AND BRANDS THAT DO IT WELL

WilsonHCG has published this year’s “Fortune 500 Employment Branding Report” which comes up with the theme – “Strategic collaboration in the era of hyper-personalized candidate experience.” Focusing on candidate-centric brand strategy, the report opts for a holistic approach to make an employment brand successful. Back in 2015, the very first

BEST APPAREL BRANDS 2019

The performance of a brand relies on how well it is monitored and thoroughly invested on. Brands require rigorous evaluation perpetually to draw comparatives and take the next steps of stepping up their brand marketing game accordingly. Brand Finance reports and research provide the necessary evaluations to keep up good

RIDE SHARING ON SOCIAL LANDSCAPE

A few years ago, Ride Sharing systems were introduced in Bangladesh to make its transport ecosystem more agile and digital. In less than five years, it is now the living nexus of the entire country and more so, has given employment to thousands. So, what created such a boost? Today

EMERGING TRENDS FOR 2019

Market research company, GlobalWebIndex, released their latest report “Trends 19” to identify the latest global trends that can shape 2019. Using survey data collected online on demographics, online behavior, device access, media consumption, social media and marketing touch points, GlobalWebIndex compiles the information for publishers, media agencies and marketers to
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