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Reinventing the Supply Chain Game: Four Dynamics from Nike

Nike, Inc., headquartered near Beaverton, Oregon, dominates the sports apparel, footwear, and equipment industries with diverse offerings, ranking among the foremost providers globally. Benefiting from a robust brand, efficient distribution methods, and an appealing product range, Nike has strengthened its supply chain in recent years, recognising it as a key

Netflix and Games: One for the Future

Remember the good old times when we used to gather at a random person’s apartment in the whole building to watch that one special show every weekend? Yeah, me neither. So, that’s a story I can’t use to act like some wise old person in my life. However, I do

Chorki just needs to keep doing what it’s good at, producing quality content: Zaraif Ayaat Hossain

Zaraif Ayaat Hossain is the Head of Strategy and Transformation at Transcom Ltd, one of Bangladesh’s largest and most diversified business conglomerates. Transcom’s businesses span across pharmaceuticals, food and beverages, logistics, electronics and media. He is also the PRESIDENT AND HEAD OF STRATEGY for Chorki, the leading Bangladeshi OTT platform

The Rise and Fall of Buzzfeed News

Ever since media shifted online, things have been exciting. Back in the days when mail carriers used to deliver newspapers daily, agencies more often needed to compete with each other regarding the quality of their stories. Even if they encountered failures, they could rely on monthly magazines or subscription-based models
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How Does Dogmatism Influnces Your Consumer Behaviour?

The present narrative in consumer behaviour entails several perplexing components in the creation of a holistic value chain. The times whereby meticulous shifting of a brand’s story to a completely different one was easy are not so true for modern-day brand marketers. Advertisements, communications and branding measures are further challenged
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THE OMINOUS JUBILEE OF A DREADFUL WAR

March of 2023, marks the anniversary of the war between Russia and Ukraine. More than 365 days later, the conflict still rages with the world divided. No, the war still did not inflict any external damage like the Second World War. But damage in fact was done and it has

How much can Global Trade endure? 

Economists have already forecast that a recession is underway in 2023 with record high inflation rates. Despite this, global trade shows a beam of light with a slower but steady growth rate, according to the World Trade Organization. The aftermath of COVID-19 and the Russia-Ukraine war possess uncertainty. However, positive

Second edition of the AMF Journal

Editor’s Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF was renamed Asia Marketing Federation (AMF) promulgated by the Jakarta Declaration. Professor Philip Kotler was named as the Honorary Patron
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