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Building a workplace where women thrive

In Bangladesh, more women are taking on leadership roles, breaking barriers, and shaping industries. However, challenges like workplace bias, balancing work and personal life, and limited opportunities for career advancement persist. As International Women’s Day is celebrated, organizations worldwide are focusing on how they can create environments where women not

From Ads to Uplift: Why Brands Are Embracing Joy

In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is tasked with a profound goal: to forge genuine connections between products and the lives they touch. This shift in purpose

Time to Take a Breathing Break at Work

Nowadays in the fast-paced business world, employee well-being is more important than ever. But still, the focus tends to be on profitability and growth rather than on individual needs. This raises an important question: can simple techniques for maintaining mental and emotional health help improve team dynamics and enhance productivity?

GOLD HYDROGEN: DIGGING FOR ANSWERS

Last year, while hunting for methane in the Lorraine Basin in northeast France, Professor Jacques Pironon’s team uncovered an unexpected finding. They discovered a massive hydrogen deposit around 3,000 meters underground. “It is what we call serendipity,” explains Professor Pironon, research director of France’s Centre National de la Recherche Scientifique

Olympian Mindsets: Key Business Lessons from the 2024 Paris Games

As the curtain has closed on the Paris Summer Olympics 2024, most people have been reminiscing about the great history, pageantry, incredible sportsmanship & inspiring moments of the greatest sporting event on earth. From the very beginning of this storied competition, the spectators have regarded Olympians as superhuman athletes, representatives

UPSKILLING THE AGEING WORKFORCE

The world is shifting persistently and at a progressively rapid pace. It is a time where heightened longevity is converging with unparalleled technological innovation to rattle aging in ways previously inconceivable – empowering us to cherry-pick how we want to live as we age. Currently, Japan is the sole economy

UPHOLDING REPUTATION – AN INSPIRING TRUE STORY

The red light is known to go off every time danger strikes. However, we do not always see the calamity proceeding towards us. We stay blind to the hovering dark clouds of the consequences and end up swirling along with the havoc it promises to cause us. Particularly, when it

Women Can. Women Will.

Monalisa Sanitary Napkin’s latest campaign on women resilience By Farhat Chowdhury (Zishan) Women hygiene products have long been subject to social dilemma. Marketers have always pondered upon the perfect communication method in portraying the products in front of their target audience; in a way that can be relatable and can provoke
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