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Why TOM Awareness is NOT Absolutely Pointless Measure

The article is written by S M Didarul Hasan Deputy General Manager, Marketing at Ispahani Tea Limited & an MBA graduate from University of Exeter, United Kingdom. Being passionate about marketing and a big fan of brand marketing theories, I continuously read and update my knowledge in this domain. Whatever

SELF-DISCIPLINE OVER HABIT  

Work from home is something that was probably just a concept a few years ago. The appeal of desk jobs has certainly gone down, as the opportunities of working remotely have increased. And now is the time people will adapt to work from home more and function accordingly. Despite having

BRANDS FOR CHANGE

This year’s International Women’s Day was celebrated around the world with most countries standing for equality on the 8th of March. The theme for this year was ‘each for equal’ calling upon each gender to advocate and uphold the rights and opportunities of the other and building an “enabled world”.

SPACE: GROWING POSSIBILITIES

The concept of space, going to space, living in space have been swirling around the minds of ever-curious human beings for a long time. Back in the ’50s, space exploration was fueled by the Cold War with the national space agencies of each country trying to outdo the other. Gradually,

REJUVENATING BRICK-AND-MORTAR

The emergence of e-commerce and shift towards digital channels was seen by some as the death of traditional brick-and-mortar retail stores. Apprehensive of the dynamic change, many traditional retailers opted for a conservative approach to the adoption of technology, using siloed executions of digital and physical channels. In reality, digital

50TH WORLD ECONOMIC FORUM ANNUAL MEETING

The world that we’re currently living in is tumultuous. Economic downfalls, terrorism upsurges and even the mass outbreak of virus – there is no end to the number of challenges and obstacles that each of us global citizens needs to face daily. Regardless of our differences in terms of demography,

RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH

Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining Berger in 1990, she advanced step by step. Under her strategic leadership, Berger Paints Bangladesh Limited has transformed into the

IS WORK-LIFE BALANCE A MYTH?

How often have we come across situations where we canceled a long-awaited plan at the last minute? Not because we got caught up in work, but we felt so drained after the hectic schedule of a long day, we did not have the energy to go out. Work-Life balance has

EXPERIENCE THE “ELITE” DIFFERENCE

Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became one of the leading paint brands of the country. Since the early days, when Elite Paint was modest in stature,

UPSKILLING THE AGEING WORKFORCE

The world is shifting persistently and at a progressively rapid pace. It is a time where heightened longevity is converging with unparalleled technological innovation to rattle aging in ways previously inconceivable – empowering us to cherry-pick how we want to live as we age. Currently, Japan is the sole economy

STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS

“Marketing is where the magic begins” – this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance provides an unsatisfying experience for customers, the brand is going to suffer. With companies adopting various strategies, such as cybersecurity

THE IMPACTS OF AI

Dr. Newton Howard is a Professor of Neurocomputation (Neurosurgery and Mathematics) at the University of Oxford, and a Professor of Brain Sciences at Georgetown University in Washington D.C. He is also the Chairman of the Brain Sciences Foundation, a nonprofit organization he founded in 2009 with an aim to improve

IS BOOST STILL THE SECRET OF OUR ENERGY?

Isn’t it great when you and your friends are sharing the same posts? It is always exciting to find like-minded people. But have you ever noticed how yours and your friends’ or colleagues’ news-feed contain about the same type of content? It is quite perplexing once you start noticing phenomena

LOTTO BANGLADESH: SPREADING FITNESS TO THE NATION

Lotto was first established in 1939 by the Caberlotto family who was also the owners of an Italian football team. In 1973, It entered the sports footwear market with Tennis shoes and later expanded into basketball, volleyball, athletics, and football. The company also started manufacturing sports clothing. The shoes won
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