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TUNE INTO ‘DIGITAL AUDIO’ IN 2021

The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government’s extensive use of audio advertisement to provide advice on social distancing and testing to the World Health Organization’s lighthearted radio campaign encouraging people to “help save a life by really, really not going anywhere near it,” audio

An Unplanned Switch: The AIUB Case in the New Normal

It is a hard fact that some of the high-risk sites for the spread of the COVID-19 are school, college and university campuses. This evolving situation will not only be vastly disruptive but may also be the driving force for an unprecedented paradigm shift in Higher Education Institutions (HEIs). The

BEST EMPLOYMENT BRAND PRACTICES AND BRANDS THAT DO IT WELL

WilsonHCG has published this year’s “Fortune 500 Employment Branding Report” which comes up with the theme – “Strategic collaboration in the era of hyper-personalized candidate experience.” Focusing on candidate-centric brand strategy, the report opts for a holistic approach to make an employment brand successful. Back in 2015, the very first

BEST APPAREL BRANDS 2019

The performance of a brand relies on how well it is monitored and thoroughly invested on. Brands require rigorous evaluation perpetually to draw comparatives and take the next steps of stepping up their brand marketing game accordingly. Brand Finance reports and research provide the necessary evaluations to keep up good

RIDE SHARING ON SOCIAL LANDSCAPE

A few years ago, Ride Sharing systems were introduced in Bangladesh to make its transport ecosystem more agile and digital. In less than five years, it is now the living nexus of the entire country and more so, has given employment to thousands. So, what created such a boost? Today

EMERGING TRENDS FOR 2019

Market research company, GlobalWebIndex, released their latest report “Trends 19” to identify the latest global trends that can shape 2019. Using survey data collected online on demographics, online behavior, device access, media consumption, social media and marketing touch points, GlobalWebIndex compiles the information for publishers, media agencies and marketers to

FACEBOOK IQ IDENTIFIES TRENDS THAT COULD IMPACT 2019

Facebook IQ released a report this year called “The 2019 Topics & Trends Report from Facebook IQ” which identifies the developing and hot topics of 2018. The report has been prepared with the help from industry expert firms, The Innovation Group at J. Walter Thompson Intelligence, PFSK, and Stylus. It

ADREACTION: GETTING GENDER RIGHT

Gender has become a very sensitive yet crucial topic of the time. Its definition has changed throughout the ages across social, cultural, political and commercial spheres. Some view it as a simple binary while others view it as a wide spectrum. Regardless of all the debates, it cannot be denied
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