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FACEBOOK IQ IDENTIFIES TRENDS THAT COULD IMPACT 2019

Facebook IQ released a report this year called “The 2019 Topics & Trends Report from Facebook IQ” which identifies the developing and hot topics of 2018. The report has been prepared with the help from industry expert firms, The Innovation Group at J. Walter Thompson Intelligence, PFSK, and Stylus. It

ADREACTION: GETTING GENDER RIGHT

Gender has become a very sensitive yet crucial topic of the time. Its definition has changed throughout the ages across social, cultural, political and commercial spheres. Some view it as a simple binary while others view it as a wide spectrum. Regardless of all the debates, it cannot be denied

CUSTOMER ADVOCACY IN 3 YEARS

By Afraim Karim Customers define the success of an organization and will remain to be the most vital element for all organizations. As industries grow more, they become more customer centric. In that regard, what does actually intrigue a customer to become an advocate of the brand or the company?

NATION BRANDS 2018

Brands determine the image of the nation and the situation of their economy. As the world becomes more globalized, brands are considered as one of the most important assets, that attracts investments, skilled migrants and tourists. The Brand Finance Nation Brands report evaluates the benefits for a nation through a
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