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NOTABLE CAMPAIGNS OF INTERNATIONAL WOMEN’S DAY 2019

The world celebrated International Women’s Day on the 8th of March. This year’s theme has been “Think Equal, Build Smart, Innovate for Change”. The theme was also supported by the hashtag #BalanceforBetter across the social media platforms. It is a day to celebrate the women in our society who are

A CLOSER LOOK AT NIKE’S “DREAM CRAZIER” CAMPAIGN

By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company’s latest campaign “Dream Crazier” highlights all the accomplishments of women athletes, namely, Chloe Kim, the snowboarder who became the first female

SOCIAL ISSUES IN ADVERTISEMENT

IS THIS REALLY THE BEST A BRAND CAN DO? BY SYED IBRAHIM SAAJID “The best a man can be”: title of a 2 min promotional video that has recently divided the world in half (if you haven’t watched it yet, please go to YouTube and watch it before reading this

CREATIVE CAMPAIGN MASTERPIECES OF 2018

2018 has been an amazing year for the creatives all across the world. From coming up with some of the greatest campaigns to crafting meaningful storylines – this year surely got brand enthusiasts glued to their seats. Let’s take a look back at all the things that have happened so
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