8 years ago NOTABLE CAMPAIGNS OF INTERNATIONAL MOTHER LANGUAGE DAY 2019 Bangladesh is moving into the modern world of advertisement and the brands’ marketing game has been on the rise. Brands
8 years ago BRAND DHARMA, SUSTAINABILITY & INNOVATION The International Advertising Association (IAA) has held its 44th World Congress in Kochi, India. It was the first ever iteration
8 years ago E-LEARNING TO THE RESCUE By Khondker Faraz Shafiq Whether it is to follow your passion or learn something interesting to add to your resume,
8 years ago BRANDS THAT LEARNED FROM CULTURAL DISASTERS Leaders make every effort to think through the best outcome for their trade, which includes communication and setting up certain
8 years ago CRISIS MANAGEMENT PLAN FOR YOUR BRAND Does your organization have a plan for crisis management? Before we go on to that, let’s begin with the word
8 years ago 5th Inspiring Women Award Honors Exemplary Women Women in Leadership (WIL) has honored the most inspiring female professionals of the country at the 5th edition of Inspiring
8 years ago BBF MONTHLY | MARCH 2019 The March 2019 issue of the BBF magazine focuses on ‘Gender Equality’. The cover story encapsulates all that happened at
8 years ago A FEW TAKES ON THE BUDDING PRODUCTION HOUSE REALM By Abdullah Al Nahian In the technology and information driven market that we have in our lives today, the opportunities
8 years ago SMALL BUSINESS AND INTEGRATION OF MARKETING MIX As business students, we all have been engraved with the organized concept of marketing mix and its essential benefits for
8 years ago NEW ZEALAND DAIRY INTRODUCES CALCI-PRO New Zealand Dairy Products Bangladesh Ltd. (NZDP), has introduced one of its therapeutic products “Calci-Pro” in Bangladesh on February 22,
8 years ago AUGMENTED REALITY AND E-COMMERCE By Nafisa Nawal Khan WHAT AUGMENTED REALITY ACTUALLY IS In the past, in movies that used to portray the future,
8 years ago ASKING THE RIGHT QUESTIONS By Khondker Faraz Shafiq “A prudent question is one half of wisdom” – through this quote, English philosopher, Francis Bacon
8 years ago DISTRIBUTORS: PLAYING ROLES BEYOND RESPONSIBILITIES By Nafisa Nawal Khan Distributors, by definition, are the ones who stock your product, wait for orders and deliver it.
8 years ago THINKING POSITIVELY ABOUT NEGATIVITY BY SAMANTHA LOW, LEAD, QUANTUM, SINGAPORE BRAND COMMUNICATION: IT’S ALL POSITIVE! Brands have traditionally been built upon strong positive communications
8 years ago VARUN SAKHUJA ON INNOVATION & FINANCIAL INCLUSION Varun Sakhuja is Director, Innovation Management for Mastercard Labs in Asia Pacific. Varun has been with Mastercard for over 3