BBF MONTHLY | AUGUST 2017
Bangladesh Brand Forum Monthly Magazine – August 2017 Issue
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THE ERA OF ADVERTISING IS OVER- IT’S NOW ALL ABOUT HOW WELL YOU COMMUNICATE
In conversation with Vikas Mehta With a handful experience in advertising industry spanning over 29 years, Vikas Mehta has worked
Rise of the World’s Most Powerful Editor
Facebook, which is fundamentally a software company, with 2.0 billion active monthly users, has become the most influential medium when
Digital – an Adjective Converted into a Noun
Insights from Debabrata Mukherjee Debabrata Mukherjee is the Vice President – South West Asia Operations at Coca-Cola India and South West
Innovative AD Formats for Better Engagement on Mobile
In 2016 Mobile advertising became the no.1 channel for digital ad spending with 60% of all digital budget going to
Internet of Things – The Future is Here
Being a 90’s kid, I remember watching the television series named “Robocop”, which showed police officers using a telephone that
Expansion Whisper of Digital Media
Some integral factors have major influence on Bangladesh’s transformation into a progressive digital economy. Bangladesh is the 8th largest country
Why Employee Wellness Matters
Employee health and wellness is often an issue overlooked by most businesses in countries such as Bangladesh. That’s why some
Creative Workshop with Nazia Andaleeb Preema
Being creative is not a choice, rather a must – at least in creative communication. The recently held 7th Communication,
4 Signs of A Competitive Work Place
Managers often choose competitive work environment as a means to motivate people. The idea of regularly being compared to your
Budget FY 17-18: Impact on Businesses
When the budget for the fiscal year 2017-18 was announced in June amid much fanfare and criticism, many were surprised
Register for Digital Marketing Summit 2017
Digital is evolving at lightning speed and, in line with international trends; it is moving from conveying a message to
Creative Entrepreneurship in 21st Century
The world is changing faster than ever. Technology is accelerating, job security is declining and income inequality is increasing. People
Doing It Digital in Bangladesh
Rajib is a brand manager of local Bangladeshi conglomerate and looks after a portfolio of brands. In his annual marketing
The Changing Facade of Brand Loyalty
Brands triumph on consumer loyalty as a measuring yardstick for recurring sales, being able to deliver consistent performance, and the