To identify the topmost brands of the country, the third council meeting of Superbrands Bangladesh was held today virtually. Superbrands, the UK based independent authority on branding, promotes the discipline of branding and pays tribute to exceptional brands all over the world. Superbrands has been successfully publishing a prestigious series

What was the core approach behind the rebranding of Daraz? The number of online customers is increasing in Bangladesh with each passing day. After the pandemic hit the world as well as Bangladesh, changed consumer behavior has spurred growth in the country’s e-commerce sector. With more and more online customers

The 13th edition of the Best Brand Award took place on 29th December and honored the most loved brands of Bangladesh through an auspicious gala ceremony at Le Méridien, Dhaka. Bangladesh Brand Forum in partnership with Nielsen IQ and in association with The Daily Star organized the event. To inspire

For the 6th time, the most exciting competition for marketing & creative professionals ‘Young Lions Competition Bangladesh: In Search of The Ultimate Creative Competitive Young Professionals & Ultimate Young Marketers’ has been held at The Daily Star Centre announcing three winners who will be representing Bangladesh at Spikes Asia 2022.

A high-level delegation from the People’s Republic of Bangladesh government led by the Minister of State for Shipping Mr Khalid Mahmud Chowdhury, visited the Jebel Ali Free Zone and the Jebel Ali Port in Dubai during 21-23 November.  The delegation included Ms Sultana Afroz, Secretary and Chief Executive Officer for

‘THE MIS-TRACE’, a conceptual art exhibition by the country’s most progressive, prolific, and prominent visual artist Nazia Andaleeb Preema, Chair, Preema Arte Foundation; Founder, Bangladesh Creative Forum; President, Women in Leadership (WIL); Director, Bangladesh Brand Forum (BBF) was inaugurated in the capital. The exquisite exhibition was attended by hundreds of

Uber announced a pledge of 25,000 free rides worth BDT 75 Lakhs to the Bangladesh Red Crescent Society (BDRCS) to help it transport frontline healthcare workers, volunteers, and vulnerable communities including the elderly to COVID-19 vaccination hubs in and around greater Dhaka. These free rides can be availed through unique

Pathao, the country’s largest digital services platform, today rolled out a ‘Pay Later’ feature for its users, providing a first-of-its-kind payment option for consumers in Bangladesh. The flexible payment solution comes as part of the company’s continuous efforts to offer convenience and choices to its users, who form the largest