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MERGING RETAIL WITH EXPERIENCE

Apex, a successful Bangladeshi footwear brand, has been operating in Bangladesh since the early ’90s. Founded by Syed Manzur Elahi, Apex started its operations as an export-oriented company. The retail wing of Apex was launched in 1997 when it decided to bring its expertise in footwear into developing a homegrown
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CALL FOR NOMINATION – 6TH INSPIRING WOMEN AWARD – DEADLINE EXTENDED

Women In Leadership (WIL) will be organizing the 6th Inspiring Women Award (IWA) in light of International Women’s Day 2020 on March 21, 2020.  Inspiring Women Award aims at recognizing the aspiring and leading women in the corporate sector of Bangladesh, under different categories, and hence identify inspiring role models for women. Moreover, WIL is

FAILURE STUDIES: EPISODE 7

The entire story started in eUniverse, an American Internet marketing company headquartered in Los Angeles, California. Some of the employees of the company, who were active users of the then-popular Friendster, decided to replicate the core features of it and come up with something of their own. And thus in

TECHNOLOGY AND BEYOND

Technology seems to be moving at an indomitable pace. From land phones to the next-generation smartphones that we have in our pockets today, almost anything and everything around us has been transforming into better versions of itself; all thanks to technological progress. And if there’s one place that allows you
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11TH BEST BRAND HONORS THE MOST LOVED BRANDS OF BANGLADESH

To honor the most loved brands of Bangladesh, the 11th edition of Best Brand Award Bangladesh has taken place today. Bangladesh Brand Forum (BBF) in Partnership with Nielsen Bangladesh and in association with The Daily Star has put together the event at the Grand Ballroom of Hotel Le Méridien, Dhaka.

WEBABLE: THE TRUTH BEHIND THE MASK

  Bangladesh Brand Forum recently hosted the Digital Marketing Award 2019 at Le Meridien Dhaka. It is the biggest night for digital agencies in Bangladesh. All the top advertising and marketing professionals gather to celebrate the best work in the industry. During the award ceremony, members of an advertising agency,

TAHMINA MOSTAFA CONFERRED BY JCI FOR WOMEN LEADERSHIP

Tahmina Mostafa, Director, Meghna Group of Industries has recently been conferred by Junior Chamber International (JCI Bangladesh) for her contribution in personal accomplishment and women leadership. Dr. Shirin Sharmin Chaudhury, Honorable Speaker of National Parliament, handed over the award to her in a spectacular event of “TOYP 2019”. In the

TGH COLLECTIVE GOES VERTICAL WITH NEW WINS

TGH Collective, an independent boutique agency founded by ex JWT Regional ECD, Tay Guan Hin, has picked up new account wins over the last few months. The first of which is CIMB Bank Berhad, Singapore branch as a project. The integrated campaign for BusinessGo showcases a refreshed suite of services
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