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The Past, Present, and Future of Corporate Architecture

Existing in a market that is highly competitive and complex is a challenge. Building a unique image that triggers a clear mental image of a company has been a fundamental step to holding its own ground in the market. A clearer mental image results in a greater probability of accelerating

EARLY PLANNING A KEY TO SUCCESS

Figuratively speaking, when you think about doing something, well, “you just made a plan.” But in a more formal perspective, planning is an actual process. Success doesn’t happen by chance. Even if you achieve something with little effort and close to no planning, it’s almost impossible to sustain success in

The Future of Global Health System

The Covid-19 Pandemic has mercilessly pointed out the vulnerability we all share. Our shared vulnerability to a global crisis like a pandemic is beyond borders, beyond the global North-South disparity and some would argue it is beyond the development dichotomy. The reason, I believe, most countries failed to cope with

CRISIS MANAGEMENT PLAN FOR YOUR BRAND

Does your organization have a plan for crisis management? Before we go on to that, let’s begin with the word ‘crisis’. From an organizational perspective, crisis is a sudden and significant negative event, which either causes harm or potential for harm to an individual or organization. It encompasses the actual

THE ART OF COPYWRITING

Written By Mehtaj Reza Like it or not, advertisement is now an interloper that consumers want to block and skip. Of all the 21st century challenges that marketers are facing, the advertisement blocking technology has been the most invasive one. According to the New York Times, 11% of the global
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