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Experimentation is a driver for growth

Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement stronger strategies and you can drive more growth. As such, experiments have become essential for measuring business outcomes. By comparing

The Recent Trends in advertising in building brand image

As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this era, advertising holds a pivotal role in building the brand image of a corporation, retail outlet or product. It aids in developing a distinct brand image, which fosters brand loyalty

Tell a story in marketing

Ghost stories at night, fairytales, and detective stories might be some things you can still recall. How much does your brain remember when you hear a pitch, watch a presentation, or go to a session? Maybe not that much, but now think about how much you remember when your friend

GIFS What are they and why are we obsessed with it

“Come look at this jif,” my father called me one morning while bursting out with laughter. I wondered to myself what new revolution he had discovered this week. I come to him, and he shows me the popular Michael Scott’s 2-second looped video where he’s screaming “NO”. The first thing

THE POWER OF USER-GENERATED CONTENT

Without a doubt, digital media is an essential marketing channel in today’s world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people wanting to be seen, known, and appreciated. Additionally, in this era of content creation, professional photography and videography are now

TOP 10 TRENDS MARKETING IN ASIA 2023

Trend 1: DIGITAL TWIN Part of the metaverse is getting it real. From augmented reality, DIGITAL TWIN is a revolutionary way of reaching targeted customers in the metaverse universe, driving, strengthening, and creating new revenue streams. Its immersive nature supports the new digitization efforts to create and introduce new products

Digital Summit 2022 Winning the digital age

Bangladesh Brand Forum hosted the 9th edition of Digital Summit this year Under the theme “WINNING THE DIGITAL AGE” on  December 17.  The speakers at the summit joined from different regions of the world and shared knowledge and experiences. Alongside, there were notable local experts who enlightened and put forward

Digital Transformation For Marketing Growth

15+ Years’ Experience in FinTech, Telco and Data Driven Marketing Ventures “We need to ensure digital transformation for our company. Let’s make an App & Web application for our internal and external stakeholders. Let’s make website and chatbot for our digital customer experience. Let’s do metaverse for digital customer experience,

THE TOP-IN-DEMAND JOBS FOR THE NEXT TEN YEARS

Be it right now or ten years into the future, employability and the employment we dream of are always a matter of discussion. For some, jobs hold a lifetime of prosperity; for others, jobs are ways to implement lifelong dreams. In a growing economy forwarding with a global concept of

Making Your Brand Image Safer on Facebook

Facebook has become the protagonist of digital marketing platforms. They have made marketing broader than ever for the advertisers, and are working continuously to make the use of Facebook as a platform easier and safer. In the digital world, advertisers need to be conscious of the safety of their brand,

STREAMLINING COMPANIES THROUGH REVENUE OPERATIONS

“Marketing is where the magic begins” – this past saying by marketers does not hold true any longer. If a single department like Sales, Customer Relationship Management or even Finance provides an unsatisfying experience for customers, the brand is going to suffer. With companies adopting various strategies, such as cybersecurity
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