There are two pharmacy stores near our home.   One is a corporate pharmacy chain that has more than 200 outlets across the country.   Another one is the standalone, local pharmacy shop – Priya Medicals which has been around for more than 20 years.   It is run by

To try distract you from these times of war and disease, let me tell you a joke: “Schrodinger takes his cat to the vet, for a check-up. The vet comes back 10 minutes later and says, “Well, I have good news and bad news…..” If you snickered at this, you

The Packaging Secrets That You Need to Know by S M Didarul Hasan. The readers of Bangladesh Brand Forum are primarily experts in marketing field and a portion of them are life-long learners. The target audience here thus are well acquainted with packaging tidbits; still, some people will love reading

Now-a-days the presence of digitalization is visible in every aspect of our life; such as education, health and medicine, entertainment, marketing, finance sectors etc. When it comes to digital marketing, it has rapid changed in Bangladesh. Currently, the brands or companies use third parties’ content creators for promoting new products

Written by Harish Krishna, Associate, Quantum On August 9th, 2021 the Intergovernmental Panel on Climate Change (IPCC), a UN body that oversees advancement of knowledge on human-induced climate change, released a damning report that demonstrates through clear scientific evidence, the unprecedented scale of the climate crisis. The report sent out

Unless you have a strong enough reason for pursuing entrepreneurship, it will only increase your sufferings. The “self-made” entrepreneur is a glorious badge that many aspiring businessmen want to wear. The feeling is somewhat, “I have gone against all the odds, done something undoable and ultimately created something that separates

In our day-to-day life in office, we seek for improvements. Improvement in process, innovation in product feature/service delivery process, and so on. While searching for areas of improvement or innovation, we often try to go out of the box. We try to do something great, like launching new categories, exploring

You founded the Bangladesh Intellectual Property Forum in 2011. In your view how impactful Bangladesh IP Forum’s works have been in terms of creating IPR awareness and capacity building? ANSWER: Back in 2011 when we started, we used a lot of experience for retaliation and also indifferences from stakeholders. Intellectual

It is 2021 and still many of us make the mistake of considering the Millennials as the most advanced and smart generation of recent times. Perhaps, this is because of the fact that the people who belong to Generation Z or even Generation Alpha are yet to become a significant

Abstract: Even though 75% of the world surface comprises of water, 97.5% is salt water while only 2.5% is either locked away as ground water or in glaciers. The forecast of this century is that one of most scarce resource of the world is likely to be water. Alarmingly enough,

Bangladesh has always been a country of impossible achievements Every day, I used to speak to doubters. A lot of them. I used to meet them in the seminars I attended, in meetings, online over social media platforms, and of course, in day-to-day life, whether family gatherings, or just a

The February issue of BBF monthly particularly focuses on the youth and how they are going to change the next movement of the nation and lead the transformation. Collectively we have one chance of fixing the planet and creating a world for the next generation which is equitable and sustainable

The articles we have for our January issue of BBF monthly particularly focus on two broad themes economic recovery post COVID-19 and the digital future. Pandemic has greatly impacted the private industries and now the industries are reviving back. In addition to that, the January issue also focuses on “Big

The articles we have for our December issue of BBF monthly particularly focus on two broad themes recovery of organizations after COVID-19 and sustainability. As we know pandemic has caused great damage to the brands and organizations business-wise and how brands rebounding strongly to the market is our core proposition