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WHY ACQUIRE WHEN YOU CAN RETAIN?

If seen from a holistic perspective, Marketing is all about creating value. Whether in the form of a campaign or an activation or even a winter sales offer, creating value – both extrinsic and intrinsic – for the customer, is the true definition of Marketing. However, this cycle of value-creation

USA VS CHINA: DECODING THE WORLD’S BIGGEST TRADE WAR

It is often said that the days of a powerful nation conquering weaker ones are long gone. Time has changed and so has the economic condition of all the nations. Hence, the war these days is all about conquering markets. Companies from all around the world are now caged in

A DAY WITH BANGLADESH ON YOUTUBE

By Arafath Hossain This article is about a follow-up study on analyzing YouTube contents about Bangladesh similar to the one done before on tweets about Bangladesh. In that last article I analyzed tweets that contained ‘Bangladesh’ to understand the topics that people commonly talked about, the overall sentiment expressed and

YOUTH AND CELL PHONES: FROM HEDONISTIC TO SOCIAL PURSUITS

Written by Syed Saad Andaleeb, Professor & Former Vice Chancellor, BRAC University Mahreen Mamoon, Assistant Professor, BRAC Business School, BRAC University Today’s youth is information smart – they know what they want; if they don’t, they know where to look for it. What they do know best is to fit

A DAY WITH BANGLADESH ON TWITTER

By Arafath Hossain A report published by Daily Star on December 1st, 2017 reported that according to Google’s record a total of 40 million people actively use the internet in Bangladesh. Out of that 40 million users, 35% access it every day. A majority of that internet users spend a

ECONOMIC CONSEQUENCES OF CLIMATE CHANGE – HOW ARE WE FARING?

By Tahmina Islam & Tanjila Najnin The two word phrase that has stirred much debates, discussions and dilemmas among scientists, economists and global leaders is- climate change. Climate change is already having a significant impact on ecosystems, economies and communities. Some regions are experiencing more extreme heat while others may

Key Digital Media Trends for Bangladesh in 2017

In 2016 we have seen phenomenal growth in digital media in context of Bangladesh. We now have significant consumers using the platform and increase in services and products through digital platform is giving them more empowerment to spend time in the medium. We have also seen the rise of some

Learning From Leonardo DiCaprio

After decades of waiting and being six time nominated for Oscar – Leonardo DiCaprio finally won the Academy Award in 2016. Though Academy Award announces the best actor/actress every year – what makes DiCaprio’s case most remarkable was a surge of emotion demonstrated by people of all ages, gender &

Trendy Digital Marketing: How Effective Till Date

Many business managers automatically know what I am writing here after analyzing loads of articles and data; they are smart. This article is not for them. This article is dedicated to those who want to give a second thought on digital marketing’s effectiveness and like to see things from a

A 4-Step Approach to Drive Omni-channel Retail Excellence

Providing omni-channel customer experience has become a critical factor to differentiate brands. Effective omni channel strategies are those that can accurately and effectively integrate in-store, online and mobile sales channels to deliver a hassle free buying experience. Apart from revenue growth and ROI, factors such as increased customer satisfaction, net

Marketing Opportunities in Digital Media

by Tanveer Faruq Since a lot of consumers spend time in digital media, there is opportunity for brands to reach out to them through this media. Initiatives or actions taken to reach out consumers in digital media can be termed as ‘marketing through digital media’. There are two different forms

Bangladeshi Online Traffic Trends

by Md. Saidur Rahman Sagor The Internet revolutionized the way we live, learn, communicate and the way we do our business. Easy access to the internet is paving the way of new users coming online every day. Today, we find ourselves in the midst of the greatest information and communications

Arguments For and Against Downsizing

By Mohammad Zarif Gilman Competition of the firms is immense in today’s corporate world. Every new startup, no matter how uniquely they are portrayed has contemporaries in the market and get entrapped in the competition directly or indirectly. Also, the idea of a monopoly market today is a far cry.
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