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Asian Brand Strategy

Following is an extract from chapter 1 of Asian Brand Strategy which is written for boardrooms and corporate management teams. The book is aimed primarily at Asian business leaders and Western observers. It is written by Martin Roll who is a Business & Brand Strategist, and Senior Advisor at Martin Roll Company, Singapore.  A

Evolution of Branding in Bangladesh

In the perspective of concept, communication, consumer insights Members of marketing community have long debated the secret of making successful brand. Different brand building philosophies have been developed world wide accordingly – which also contributed in debates among the experts. However, drawing on learning from thousands of brand equity studies
rules of success

The Less Obvious Rules of Success

A simple arithmetic question for you: ‘A bat and ball cost a dollar and ten cents. The bat costs a dollar more than the ball. How much does the ball cost?’ If you answered ‘10 cents’ you also probably are not aware of the ‘less obvious rules of success’. I

Per Pederson Shares His Remarks on Grey Dhaka

Working at Grey Global for two decades, Per Pederson has been honing the craft of creative advertising worldwide and is renowned throughout the globe for his relentless drive towards the attainment of creative perfection. In his recent visit to Bangladesh, Pederson talks about GREY Dhaka’s tremendous success and shares his
BRAC Bank Guardian Life Insurance Agreement

BRAC Bank & Guardian Life Insurance Sign Agreement

BRAC Bank Limited signed an agreement with Guardian Life Insurance Company Limited to provide life insurance coverage to Small Business unsecured loan customers. Syed Mahbubur Rahman, Managing Director & CEO, BRAC Bank, and MM Monirul Alam, Managing Director & CEO, Guardian Life Insurance, exchanged documents after signing the agreement at
Life

Living Life with No Strings Attached

The new set of consumers are going to be different and hence reaching out to them is going to be different too. Look around you and you will see a generation that’s growing up differently -growing up in households with no landlines as every body in the family and outside
New Kids on The Block

New Kids on The Block: Where to find them?

By Prof. Rajita Chaudhury We are almost half way through the year and it is turning out to be an interesting one. Apple has redefined luxury by launching a new watch, Google has tested it’s driverless cars, Nokia the once undisputed ruler of the mobile phone category does not exist
Rumee Ali

Possibilities are Endless

Mr. Muhammad A. (Rumee) Ali on IT Progress in Bangladesh Mr. Muhammad A. (Rumee) Ali is a prominent leadership figure in Bangladesh. He served at different levels in local and international banking sector. He is the Managing Director, Enterprises at BRAC and also a Director of various BRAC concerns. He
People

Design is about people, not things

Rethinking Design Innovations and Brands by Mr. Dan Formosa “People fear new things! Since the evolution of everything, people considered every new thing is evil at first. And I spent my entire life in Innovation, Designing and Brand Building Activity“, hence, Mr. Dan Formosa described himself at the BBF Seminar
Rashed Ahmed

Rashed Ahmed on Transformational Leadership

With a promise to boost the local talents to the next level and the global standards, a unique event, HR Concert 2015, was organized by HR Kites Bangladesh on January 31, 2015 at Bangabandhu International Conference Centre. Over hundred participants from Z generation to top team of diverse corporate companies
go mobile

GO MOBILE!

What do you do if you are a pizza parlor and the neighborhood where you are supposed to deliver your pizzas have people from over 200 nationalities who speak equally varied number of languages? Dubai based Red Tomato found a way to solve this problem – with the help of
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