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How Not to get Stuck in a Dead-end Job

Tajdin Hassan Head of Marketing | The Daily Star Do you stress after graduating or while stepping into your professional life whether your target job will end up making you content or not? No matter how skilled you are in a particular field, your interest may lie in totally irrelevant

6 Tips to Help You Prepare for Winter

By Taposh Ghosh November is here and Westeros is not the only place where ‘winter is coming’. In recent years, winters have been rather mild and the change in seasons has not affected our ways of living much. But the air drying up and grey skylines do leave a mark

On Branding and Private Universities

The brand of a university is of course tied to the values embodied by the idea of a university. A university is a place of building capacity, potential and values of and for the youth of a country. To that end, there are technical dimensions to building capacity, i.e., endowing

What Women Want – An Advertiser’s Perspective

By Jayant Savant Over the years, Dynamic Creative Ads, as well as advertising in general, has become a major tool used by brands to deliver their message across to a wider audience. Online campaigns, and television have played a huge role in this effort. And recently, we have seen changing

Monsoon Mischief: Managed!

By Fabiha Naz Kabir Monsoon is basically the season which pours happiness and relief in the form of raindrops after the extreme heat in summer. Rains are great to beat the heat, but they also bring along a host of new problems to deal with. The rainfall and stagnant water

Goodbye, Big Idea

By Jayant Savant Since my foray into advertising, I have been exposed (or rather over-exposed) to the term ‘The Big Idea’. For creative folks who have been fed on traditional advertising for most part of their career, this term is still their ‘Holy Grail’. Those in the creative department, and

The A.B.C.D.E. for a Digital Marketer

by Tanveer Faruq Media is one of the most critical factors which make delivery of communication effective for reaching the consumers. Like many other countries, digital marketing is the fastest growing media in Bangladesh. This growth is not only in-terms of expenditure but also in-terms of reach. Digital marketing can

How to Make Your Idea a ‘Hot Selling Cookie’?

Written by JAYANT SAVANT Senior Creative Resource. Ideator. Writer. Problem Solver, at Ogilvy and Mather Bangladesh. Creativity is relative. Even Einstein would agree if he was alive. Logically, that also makes ideas relative. Haven’t you heard your twin disagree with you, when you were vocal about your ‘like’ for a
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