80/20 RULE IS OVER: MARKETING’S PARETO LAW IS 60/20
Why the 80-20 Rule doesn’t apply for Marketing
BBF Monthly | January 2021
As we turn over a new leaf this year, the time has come for brands to reflect on the events and learnings of the past
BBF Monthly | December 2020
Despite all uncertainties, one of the many events Bangladesh Brand Forum has carried out in 2020 was ‘Digital Summit’ & ‘Digital Marketing Award’. To empower
Digital Centres: A Doorway for Development
a2i – Aspire to Innovate started its journey to realise Digital Bangladesh Vision 2021 through the digital transformation of public services to help rural, marginalised
BBF Monthly | November 2020
To unlock the true potential of finance for people, community and society and achieve the goals of financial inclusion, the second edition of Bangladesh Fintech
IN SEARCH OF IN-DEPTH PERSUASION
The nature of modern life requires each of us to act as if we have figured out a lot more about the future than we