“Attention”! – Now there’s 4 types of it
In the competitive realm of attention, attention itself trades by the second. Can you believe the fact that attention used to trade by the minute once, as though a marketer's…
Unlocking Customer Loyalty in a Cookie-Free World with First-Party Data
Imagine a digital marketing team at a mid-sized online retail brand, RetailEco, which heavily relied on third-party cookies to target prospective customers. For years, they used cookie-based trackers to follow…
Bringing Magic to Life: Miniso Bangladesh’s Grand Harry Potter Merchandise Launch
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…
Digital Audio Advertising: The New Era of Creativity and Empathy
Imagine driving down the highway, lost in your favourite podcast or music playlist, when suddenly, a short ad grabs your attention. It’s not the usual intrusive commercial you expect but…
How AI Can Be a Useful Tool For B2B Marketers
Artificial Intelligence (AI) is transforming many industries and marketing is no exception. In particular, B2B marketing faces unique challenges, such as longer sales cycles and the need to target businesses…
Neurodiversity: Transforming Marketing Perspectives
When thinking about neurodiversity, the character Sherlock Holmes from Arthur Conan Doyle's famous detective stories often comes to mind. While reading about Sherlock's adventures, I would try to solve the…
DIGITAL SUMMIT 2023: INNOVATION AND DISRUPTION: GUIDING THROUGH THE DIGITAL TERRAIN
BANGLADESH BRAND FORUM HOSTED the 10th Digital Summit Presented by Meghna Group of Industries (MGI) in Association with The Daily Star at Pan Pacific Sonargaon, Dhaka, on Saturday, December 09,…
The Art of Going Viral
Anyone may easily share their thoughts with the world on social networking sites but the sad reality is that the majority of these contents are ignored. There are millions of…
Why Gen Z’s approval is important in today’s social media influenced world?
What is real in today’s world? A debate that usually ends with no concrete outcome; the exclusivity of our connection to our devices and the internet is something that is…
How user-generated content can boost small businesses
In the bustling streets of business, there's a captivating dance between brands and their customers, a dance that's harmoniously orchestrated through User-Generated Content (UGC). Picture this: a brand and a…
Numbers that Matter: Data-Driven Strategies in Marketing
In the dynamic realm of business, where competition for attention is fierce, a transformative force emerges: "Data-Driven Marketing." This approach transcends conventional methods and revolutionises modern marketing by harnessing insights…
The Digital Storytelling Way
As I write down this piece, I realise how far we have come regarding storytelling. In the 1960s, broadcast television was a revolutionary technological advancement that gave creative talent a…
The rise of experiential marketing
Do you remember the 'Ice Bucket Challenge'? It was an interactive marketing gimmick seen by millions of people, ranging from ordinary people to former President Obama. In order to bring…
Experimentation is a driver for growth
Experimentation is a true driver for growth. Running 15+ experiments can drive 30% higher ad performance. When you learn the truth, you can make better business decisions, you can implement…
The Recent Trends in advertising in building brand image
As the business world evolves, the importance of brand image in shaping consumer perception is becoming increasingly crucial. In this era, advertising holds a pivotal role in building the brand…