Chorki just needs to keep doing what it’s good at, producing quality content: Zaraif Ayaat Hossain

Zaraif Ayaat Hossain is the Head of Strategy and Transformation at Transcom Ltd, one of Bangladesh’s largest and most diversified business conglomerates. Transcom’s businesses span across pharmaceuticals, food and beverages,…

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From‘Pargoy’ to Jill Gorden TikTok and Its Power in the Attention Economy

In recent years, a variety of cultural phenomena that are distinctive among Indonesian youth audiences have flooded social media. Starting from the pargoy dance trend (short for partai goyang or…

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Second edition of the AMF Journal

Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…

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