Asia Marketing Federation

Read more about the article CUSTOMER SATISFACTION AND COMMITMENT MEDIATE CUSTOMER ORIENTATION OF SERVICE EMPLOYEE AND CUSTOMER RETENTION IN INDONESIAN MULTI-FINANCE COMPANY

CUSTOMER SATISFACTION AND COMMITMENT MEDIATE CUSTOMER ORIENTATION OF SERVICE EMPLOYEE AND CUSTOMER RETENTION IN INDONESIAN MULTI-FINANCE COMPANY

ABSTRACT This study aims to analyze the effect of Customer Orientation of Service Employees (COSE) on customer retention, with customer satisfaction and customer commitment serving as mediating variables. The study…

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Read more about the article ADVERTS That Are Diverted: How Influencers Are Changing the Advertising Game

ADVERTS That Are Diverted: How Influencers Are Changing the Advertising Game

Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…

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Read more about the article The Philippines Redefines Marketing Leadership with a World Marketing Forum and Annual General Meeting of Asia Marketing Federation

The Philippines Redefines Marketing Leadership with a World Marketing Forum and Annual General Meeting of Asia Marketing Federation

MANILA, PHILIPPINES — Manila became the epicenter of global marketing innovation as the Philippine Marketing Association (PMA) hosted the 4th World Marketing Forum and the 53rd National Marketing Conference. Over…

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Read more about the article Minor Food Group: Pioneering Responsible Marketing-Preneur and Winning the Asia Marketing Excellence Award in the Marketing 3.0 Category

Minor Food Group: Pioneering Responsible Marketing-Preneur and Winning the Asia Marketing Excellence Award in the Marketing 3.0 Category

Abstruct This article explores Minor Food Group’s journey toward winning the prestigious 2024 Asia Marketing Excellence Award in the "Marketing 3.0" category, awarded by the Asia Marketing Federation (AMF). Drawing…

Continue ReadingMinor Food Group: Pioneering Responsible Marketing-Preneur and Winning the Asia Marketing Excellence Award in the Marketing 3.0 Category