Abstract This article explores the evolution of Marketing 6.0, emphasizing the integration of artificial intelligence with human-centric values, particularly empathy, as a strategic driver in marketing leadership and organizational growth.…
Abstract This article explores the evolving role of Artificial Intelligence (AI) in leadership and its impact on corporate management and decision-making. While AI offers immense potential in data analysis, prediction,…
ABSTRACT This article is based on observation and experience of the author. The purpose of this article is to promote sharing of knowledge rather than keeping knowledge in silos. The…
ABSTRACT This study aims to analyze the effect of Customer Orientation of Service Employees (COSE) on customer retention, with customer satisfaction and customer commitment serving as mediating variables. The study…
Abstract This article explores the evolving landscape of advertising, highlighting the shift from traditional media to influencer marketing. It discusses how advertisements are crafted to capture attention, tell compelling stories,…
MANILA, PHILIPPINES — Manila became the epicenter of global marketing innovation as the Philippine Marketing Association (PMA) hosted the 4th World Marketing Forum and the 53rd National Marketing Conference. Over…
Abstruct This article explores Minor Food Group’s journey toward winning the prestigious 2024 Asia Marketing Excellence Award in the "Marketing 3.0" category, awarded by the Asia Marketing Federation (AMF). Drawing…