In 2021, Airbnb faced one of the most significant challenges in its history. The travel industry was in turmoil due to the pandemic, and the company had to lay off…
We are familiar with the “Glass is half full or half empty” metaphor. It is a great way to illustrate the difference between an optimist and a pessimist. Optimism is…
ABSTRACT This article is based on observation and experience of the author. The purpose of this article is to promote sharing of knowledge rather than keeping knowledge in silos. The…
Leaders are inspirations, and our first experience with inspiration often comes from our teachers. If we are asked to reflect on what qualities made our favourite teacher special, one common…
In Bangladesh, more women are taking on leadership roles, breaking barriers, and shaping industries. However, challenges like workplace bias, balancing work and personal life, and limited opportunities for career advancement…
As someone deeply involved in mentoring startups, leading strategic initiatives, and working across industries, I’ve learned that success isn’t just about dreaming big—it’s about how you act on those dreams.…
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
Nowadays in the fast-paced business world, employee well-being is more important than ever. But still, the focus tends to be on profitability and growth rather than on individual needs. This…
Last year, while hunting for methane in the Lorraine Basin in northeast France, Professor Jacques Pironon's team uncovered an unexpected finding. They discovered a massive hydrogen deposit around 3,000 meters…
As the curtain has closed on the Paris Summer Olympics 2024, most people have been reminiscing about the great history, pageantry, incredible sportsmanship & inspiring moments of the greatest sporting…
The world is shifting persistently and at a progressively rapid pace. It is a time where heightened longevity is converging with unparalleled technological innovation to rattle aging in ways previously…
The red light is known to go off every time danger strikes. However, we do not always see the calamity proceeding towards us. We stay blind to the hovering dark…
IN CONVERSATION WITH MUBINA ASAF, HEAD OF LEGAL & EXTERNAL AFFAIRS, BRITISH AMERICAN TOBACCO BANGLADESH A practicing lawyer turned corporate legal professional, Mubina Asaf has redefined what a legal practitioner can…
By Sanjida Tanny Earlier in March, Asia Marketing Federation (AMF) awarded the first ever Asia Youth, Women, Netizen Marketing Excellence Awards 2018 to recognize the outstanding marketeers of Asia. What…
Monalisa Sanitary Napkin’s latest campaign on women resilience By Farhat Chowdhury (Zishan) Women hygiene products have long been subject to social dilemma. Marketers have always pondered upon the perfect communication method…