From Ads to Uplift: Why Brands Are Embracing Joy
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
Time to Take a Breathing Break at Work
Nowadays in the fast-paced business world, employee well-being is more important than ever. But still, the focus tends to be on profitability and growth rather than on individual needs. This…
GOLD HYDROGEN: DIGGING FOR ANSWERS
Last year, while hunting for methane in the Lorraine Basin in northeast France, Professor Jacques Pironon's team uncovered an unexpected finding. They discovered a massive hydrogen deposit around 3,000 meters…
Olympian Mindsets: Key Business Lessons from the 2024 Paris Games
As the curtain has closed on the Paris Summer Olympics 2024, most people have been reminiscing about the great history, pageantry, incredible sportsmanship & inspiring moments of the greatest sporting…
UPSKILLING THE AGEING WORKFORCE
The world is shifting persistently and at a progressively rapid pace. It is a time where heightened longevity is converging with unparalleled technological innovation to rattle aging in ways previously…
UPHOLDING REPUTATION – AN INSPIRING TRUE STORY
The red light is known to go off every time danger strikes. However, we do not always see the calamity proceeding towards us. We stay blind to the hovering dark…
BELIEVING IN THE POWER OF SELF
IN CONVERSATION WITH MUBINA ASAF, HEAD OF LEGAL & EXTERNAL AFFAIRS, BRITISH AMERICAN TOBACCO BANGLADESH A practicing lawyer turned corporate legal professional, Mubina Asaf has redefined what a legal practitioner can…
A CONVERSATION WITH GEETEARA SAFIYA CHOUDHURY
By Sanjida Tanny Earlier in March, Asia Marketing Federation (AMF) awarded the first ever Asia Youth, Women, Netizen Marketing Excellence Awards 2018 to recognize the outstanding marketeers of Asia. What…
Women Can. Women Will.
Monalisa Sanitary Napkin’s latest campaign on women resilience By Farhat Chowdhury (Zishan) Women hygiene products have long been subject to social dilemma. Marketers have always pondered upon the perfect communication method…
BANGLADESH AT SPIKES ASIA 2017
BY ARAF NOOR Spikes Asia, an annual festival that brings together the creative communications industry under one platform in order to network and exchange ideas. This year, once again, champions…
DREAMS IN A NOTEBOOK
Bashundhara Exercise Book Goes Viral with Its New Social Media Campaign By Farhat Chowdhury Zishan In a country where copies and notebooks have had a traditional touch to it for…
Alia Khan on Leadership and Islamic Fashion
Alia Khan is a pioneer and founder of the Islamic Fashion Design Council (IFDC). When she isn’t setting up new offices around the world, she is speaking at major fashion…
Piplu R Khan Shares His Story at Bangladesh YouthFest Gala Round
Piplu R Khan is a renowned film director who has elevated the film industry of our nation to immense heights. He was one of the Lecture Series Speakers at Bangladesh…
Osama Bin Noor- Empowering Youth through Sharing Information
Most of us, at some point in our lives believed that we could have achieved so much more only if we had information of the opportunities around us. One such…