In Bangladesh, where Gen Z has a growing influence on digital culture, brands are rethinking their marketing strategies to connect meaningfully with this tech-savvy demographic. The young generation, mostly students,…
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
Imagine a business that not only provides excellent products or services but also appears to understand exactly what you enjoy and which experiences make you happy. This is the power…
The term “Womenomics,” coined by Kathy Matsui, highlights the idea that empowering women economically is not just a moral imperative but a smart strategy for overall economic development. This policy…
From 1981 to 1996, millennials and Gen Z—born From 1997 to 2012—represented a sizable fraction of Bangladesh's population. Their digital-native upbringing, entrepreneurial energy, and quest for financial independence define these…
The biggest gripe with smartphones these days is not their performance or capabilities. Smartphones are able to achieve more than what was expected of them, and the advancement has been…
The digital world is moving at warp speed, and leading the charge is Generation Alpha— aka Gen A— those born after 2010. They've grown up steeped in technology— exposed to…
Have you ever found yourself in a position where you are willing to talk to your co-workers but are unable to strike up a conversation? Failed to befriend others or…
Nowadays in the fast-paced business world, employee well-being is more important than ever. But still, the focus tends to be on profitability and growth rather than on individual needs. This…
E. Cuyler Hammond and Daniel Horn, two scientists working for the American Cancer Society, published one of the first studies conclusively linking cigarette smoking to lung cancer seventy years ago,…
Last year, while hunting for methane in the Lorraine Basin in northeast France, Professor Jacques Pironon's team uncovered an unexpected finding. They discovered a massive hydrogen deposit around 3,000 meters…
In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever was trendy and affordable. Like many of her friends, she…
Apple is finally riding the AI wave with the release of Apple Intelligence in iOS 18.1 Beta, iPadOS 18.1 Beta, and macOS Sequoia 15.1 Beta, albeit with a big asterisk…
The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…
The creator economy has undoubtedly been one of the most impactful phenomena centred on rationalising modernist ambitions. While the phenomenon relies on Creators, Followers, and Tools aiming to funnel loyalty…