Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage

Festival Representative, Cannes Lions International Festival of Creativity The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into…

Continue ReadingInside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage

Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage

The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into the working capital of the global creative economy.…

Continue ReadingInside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage

Multisensory Branding How Sound, Motion, and Touch Are Becoming Core to Brand Identity

Mastercard dropped its own name from its logo. BMW hired Hans Zimmer to give its silent electric cars a voice. As media goes audio-first and screen-everywhere, the logo is no…

Continue ReadingMultisensory Branding How Sound, Motion, and Touch Are Becoming Core to Brand Identity

59 Brands Honoured at SDG Brand Champion Awards 2026 for Driving Sustainable Impact

59 sustainable brand initiatives were awarded in the 4th edition of AkijBashir Group presents SDG Brand Champion Awards 2026, powered by SMC Enterprise Limited & American International University-Bangladesh (AIUB), in…

Continue Reading59 Brands Honoured at SDG Brand Champion Awards 2026 for Driving Sustainable Impact

NOT ALL PIVOTS ARE EQUAL: HERE IS HOW TO TELL THEM APART

platform. The business was reasonable enough in its conception — audio content was growing, and the tools for navigating it were primitive. Then Apple added podcast management to iTunes in…

Continue ReadingNOT ALL PIVOTS ARE EQUAL: HERE IS HOW TO TELL THEM APART

Emerging Markets Are More Optimistic Than Developed Ones — and They May Be Right

The gap between economic sentiment in emerging and developed economies is widening in 2026 — and for once, the optimism in the developing world may be grounded in something more…

Continue ReadingEmerging Markets Are More Optimistic Than Developed Ones — and They May Be Right

The World Cup Will Be Won Off the Pitch First

The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy — the teasers, the jersey drops, the TikTok hype, and the…

Continue ReadingThe World Cup Will Be Won Off the Pitch First