Bangladesh’s Rooftops Could Power the Country
On 17 August the National Board of Revenue issued a clarification that should never have been necessary. Industrial users, it confirmed, could continue importing solar equipment at 1 percent duty…
Do It Again: Why Repeating a Campaign Beats Launching a New One
Every marketer believes in wear-out. The idea is intuitive enough that it rarely gets examined: run an advertisement long enough and people stop noticing it, so you retire the thing…
The Human Brand: Why Emotion Beats Promotion
We are surrounded by lots of advertisements and discounts every day. The thing that really matters is how people feel about a brand. People usually do not remember what a…
The Feed Is the Front Door : How AI Shopping Assistants Decide Which Brands to Recommend
Every craft in advertising assumes a human on the other end. Copy persuades. Photography seduces. A product page is built to hold attention long enough to close. None of that…
Community as a Marketing Channel
GYMSHARK, SEPHORA, AND NOTION BUILT THEMSELVES ON BELONGING RATHER THAN AD BUDGETS. AS THE COST OF BUYING ATTENTION CLIMBS AND TRUST IN ADVERTISING FALLS, MORE BRANDS ARE TREATING COMMUNITY AS…
The Rebrand Gamble
Jaguar sold 49 cars in a month. Cracker Barrel lost 100 million dollars in a week. X erased one of the most recognised names on the internet. Companies keep betting…
Bigger, Cheaper, or More Capable: The Ad Groups Diverge
Laura Higgins runs brand and innovation at Dollar Shave Club. She spent years at Procter & Gamble, which is to say she knows exactly what an agency is for. Asked…
The AQI Generation: When checking the air became as normal as checking the weather
The morning glance now carries two numbers: the temperature, and the air. In Dhaka, where the second one is rarely good news, a whole generation has learned to read the…
You Deserve a Little Treat: The tiny economy of getting through the day
You know the feeling. It is a Tuesday, the morning was heavier than it should have been, and somewhere between the bus and the desk a small voice suggests that…
Funflation: The economics of a good time
A World Cup seat now costs a median of $900. The world's top tours gross 60 percent more than they did in 2019. And in Bangladesh, the official price of…
The New Boardroom Conversation: Sustainability Is No Longer About Compliance. It’s About Competitiveness.
A few years ago, sustainability occupied a predictable place in most board meetings. It appeared near the end of the agenda. Usually after finance and sales. Sometimes after HR. It…
What the Hormuz crisis continues to cost Bangladesh
In May this magazine argued that the Hormuz crisis had not created Bangladesh’s vulnerability but revealed it, and asked what it would take to be less exposed. The strait has…
The Collab Economy: Why Every Brand Suddenly Wants to Wear Another Brand’s Logo
Coca-Cola is selling Crocs, Nike is co-branding with Kim Kardashian, and Louis Vuitton opened 2025 by reviving a twenty-year-old partnership. Behind the strange pairings sits a trade that has become…
The “Soft Launch” Generation
How Gen Z reveals things slowly, and what that quiet strategy means for work and brands. You can tell your colleague is up to something. A vague “big things loading.”…
Deep Work in a Notification Economy
As AI makes shallow work cheap and notifications make focus scarce, the ability to concentrate has become a real competitive edge — and the antidote to a workforce burning out…