Nike, Inc., headquartered near Beaverton, Oregon, dominates the sports apparel, footwear, and equipment industries with diverse offerings, ranking among the foremost providers globally. Benefiting from a robust brand, efficient distribution…
Remember the good old times when we used to gather at a random person’s apartment in the whole building to watch that one special show every weekend? Yeah, me neither.…
Zaraif Ayaat Hossain is the Head of Strategy and Transformation at Transcom Ltd, one of Bangladesh’s largest and most diversified business conglomerates. Transcom’s businesses span across pharmaceuticals, food and beverages,…
Cricket, in the truest sense, is not a global sport. While the number of member nations registered under the International Cricket Nation currently is in triple figures, there are less…
Ms. Monica Pignal Bata, Chairman of the Bata Shoe Foundation, recently visited Dhaka, Bangladesh, on September 21 on Bata’s Founder's Day. Ms. Monica Pignal Bata is an active owner in…
Ever since media shifted online, things have been exciting. Back in the days when mail carriers used to deliver newspapers daily, agencies more often needed to compete with each other…
Remember when your parents used to say they only used to buy one specific thing and never bought its newest variant when it came out? And they would pass it…
The present narrative in consumer behaviour entails several perplexing components in the creation of a holistic value chain. The times whereby meticulous shifting of a brand’s story to a completely…
March of 2023, marks the anniversary of the war between Russia and Ukraine. More than 365 days later, the conflict still rages with the world divided. No, the war still…
The fairy godmother in Cinderella once said 'Even miracles take a little time'. But little did she know that for generations, Disney has been synonymous with miracles and magics, inspirations…
Though the Bangladeshi startup ecosystem is not as strong as in most advanced countries, the ecosystem has expanded greatly in the last few years. The country’s top startups have acquired…
Since November 28, I have been unable to obtain a single letter of credit (LC). I run a solely import-based business. I typically had 7 to 8 LCs every month,…
Economists have already forecast that a recession is underway in 2023 with record high inflation rates. Despite this, global trade shows a beam of light with a slower but steady…
War and Peace have been the two constant phases of human history. With the advent of the modern state and global trade, a wartime situation has put more implications and…
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…