Ispahani Tea elevating brand impact with Facebook video ads
Source Httpool, 2021 Disclaimer: "Client-supplied ad campaign metrics are individualized. Other experiences and results achieved will vary."
TUNE INTO ‘DIGITAL AUDIO’ IN 2021
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…
In Conversation with Faisal Mahmud, Sr. Marketing Manager, BEOL
BEOL is having a shift between traditional and digital commerce compared to the pre-pandemic time. But to be honest, the traditional commerce of BEOL has not been affected much as BEOL is operating in the commodity market and this market operates in a different way compared to other industries. But during the last one year, we have seen so many digital platforms grow and approach us for business purposes. We are interested in doing business with these newly developed platforms and exploring more opportunities in the coming days.
INSIGHTS FROM BANGLADESH’S BRANDMAKER AND MARKETING SUPERSTAR
Bangladesh's first and only Marketing Superstar shares insights into building brands, delivering on honest promises, and becoming a Marketing specialist
Future of Work – The opportunities of engaging with a dispersed workforce
People are the bond that binds organizations together. In today's decentralized work environments, coupled with organizations' global nature, traditional internal networking practices are far from creating that feeling of belonging…
Covid wipes huge $22tn off company values but brands can fuel post-COVID economic recovery
The onset of the COVID-19 pandemic slashed $22 trillion off company valuations worldwide in Q1 2020, according to new data. The study, from the International Advertising Association (IAA), found that…
An Unplanned Switch: The AIUB Case in the New Normal
It is a hard fact that some of the high-risk sites for the spread of the COVID-19 are school, college and university campuses. This evolving situation will not only be…
BEST EMPLOYMENT BRAND PRACTICES AND BRANDS THAT DO IT WELL
WilsonHCG has published this year's "Fortune 500 Employment Branding Report" which comes up with the theme – "Strategic collaboration in the era of hyper-personalized candidate experience." Focusing on candidate-centric brand…
BEST APPAREL BRANDS 2019
The performance of a brand relies on how well it is monitored and thoroughly invested on. Brands require rigorous evaluation perpetually to draw comparatives and take the next steps of…
RIDE SHARING ON SOCIAL LANDSCAPE
A few years ago, Ride Sharing systems were introduced in Bangladesh to make its transport ecosystem more agile and digital. In less than five years, it is now the living…
EMERGING TRENDS FOR 2019
Market research company, GlobalWebIndex, released their latest report "Trends 19" to identify the latest global trends that can shape 2019. Using survey data collected online on demographics, online behavior, device…
FACEBOOK IQ IDENTIFIES TRENDS THAT COULD IMPACT 2019
Facebook IQ released a report this year called "The 2019 Topics & Trends Report from Facebook IQ" which identifies the developing and hot topics of 2018. The report has been…
BPL 2019 | GREY DATA SCIENCE ANALYZES THE ONLINE FIELD
In Bangladesh, cricket is not just considered a mere sport – it is a raw emotion and a rush of adrenaline simultaneously. Emotions that are celebrated from the streets to…
ADREACTION: GETTING GENDER RIGHT
Gender has become a very sensitive yet crucial topic of the time. Its definition has changed throughout the ages across social, cultural, political and commercial spheres. Some view it as…