India’s cricket mania boosting economy through the World Cup
Cricket, in the truest sense, is not a global sport. While the number of member nations registered under the International Cricket Nation currently is in triple figures, there are less…
Celebrating Bata’s Founder’s Day: An Interview with Monica Pignal Bata
Ms. Monica Pignal Bata, Chairman of the Bata Shoe Foundation, recently visited Dhaka, Bangladesh, on September 21 on Bata’s Founder's Day. Ms. Monica Pignal Bata is an active owner in…
The Rise and Fall of Buzzfeed News
Ever since media shifted online, things have been exciting. Back in the days when mail carriers used to deliver newspapers daily, agencies more often needed to compete with each other…
“When You Buy Cheap, You Buy More” – Why is Everything Worse Now?
Remember when your parents used to say they only used to buy one specific thing and never bought its newest variant when it came out? And they would pass it…
How Does Dogmatism Influnces Your Consumer Behaviour?
The present narrative in consumer behaviour entails several perplexing components in the creation of a holistic value chain. The times whereby meticulous shifting of a brand’s story to a completely…
THE OMINOUS JUBILEE OF A DREADFUL WAR
March of 2023, marks the anniversary of the war between Russia and Ukraine. More than 365 days later, the conflict still rages with the world divided. No, the war still…
The status of Disney’s business in its 100th year
The fairy godmother in Cinderella once said 'Even miracles take a little time'. But little did she know that for generations, Disney has been synonymous with miracles and magics, inspirations…
Is there any inherent bias in the funding pattern of different types of startups in Bangladesh?
Though the Bangladeshi startup ecosystem is not as strong as in most advanced countries, the ecosystem has expanded greatly in the last few years. The country’s top startups have acquired…
A Take On Bangladesh Economy In The Globally Difficult Year 2023
Since November 28, I have been unable to obtain a single letter of credit (LC). I run a solely import-based business. I typically had 7 to 8 LCs every month,…
How much can Global Trade endure?
Economists have already forecast that a recession is underway in 2023 with record high inflation rates. Despite this, global trade shows a beam of light with a slower but steady…
Russia- Ukraine War and its Impact on Global Economy & Branding
War and Peace have been the two constant phases of human history. With the advent of the modern state and global trade, a wartime situation has put more implications and…
Second edition of the AMF Journal
Editor's Note: In 1991, Mr. Michio Torii took the initiative of setting up the Asia Pacific Marketing Federation (APMF). In August 6, 2007 under worldwide political and economic shift, APMF…
Ispahani Tea elevating brand impact with Facebook video ads
Source Httpool, 2021 Disclaimer: "Client-supplied ad campaign metrics are individualized. Other experiences and results achieved will vary."
TUNE INTO ‘DIGITAL AUDIO’ IN 2021
The COVID-19 pandemic exemplifies the effectiveness of audio ads. From the UK government's extensive use of audio advertisement to provide advice on social distancing and testing to the World Health…