Why Phone-Shot Ads Often Beat Studio Shoots
Picture two versions of the same ad. In the first, a crew of twelve fills a rented studio, the lights are the size of small suns and the model has…
The Watch That Changes What You Eat New Research Says the Tracker Is Shaping Your Habits. The Trials Are Less Sure.
There is a claim making the rounds this year that sounds both plausible and slightly magical. NielsenIQ surveyed consumers across 17 countries in March and found that people who use…
The Household Crisis Behind Bangladesh’s Rice Out
On 25 August the Food and Agriculture Organization published the fourteenth round of its Data in Emergencies monitoring for Bangladesh. It estimated that roughly 10 lakh agricultural households, about 50…
The Human Brand: Why Emotion Beats Promotion
We are surrounded by lots of advertisements and discounts every day. The thing that really matters is how people feel about a brand. People usually do not remember what a…
The Long Game: Gulf’s Bet on The AI Stack
On the evening of 11 June, bankers at Goldman Sachs priced the largest initial public offering ever attempted. SpaceX opened on Nasdaq the following morning at $135 a share, raised…
Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage
The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into the working capital of the global creative economy.…
NOT ALL PIVOTS ARE EQUAL: HERE IS HOW TO TELL THEM APART
platform. The business was reasonable enough in its conception — audio content was growing, and the tools for navigating it were primitive. Then Apple added podcast management to iTunes in…
Why Learning in Five-Minute Bursts Is Working
Micro-habits and bite-sized on-demand learning are replacing structured professional development as the dominant mode of skill-building in 2026. The science behind why short, frequent exposures compound more effectively than intensive…
The CMO’s New Job: Architect, Not Executor
As AI automates more execution, the marketing organisation is flattening, team boundaries are blurring, and the CMO's role is shifting from managing people to architecting systems. What that shift looks…
Bangladesh Retail Congress 2026 : Transforming Retail Through Knowledge
Retail in Bangladesh has never been a simple business. It is a landscape shaped by fragmentation, price pressure, shifting consumer loyalties, and a distribution infrastructure that stretches from organized urban…
The Squeezed Consumer: How Rising Costs Are Permanently Changing Buying Habits
There is a particular kind of arithmetic that takes hold in a household when money gets tight. It begins with small decisions — the branded cereal swapped for the supermarket's…
From Nostalgia to Relevance: Inside Bata’s Quiet Reinvention
Bata has been making shoes in Bangladesh since 1962. In a country of more than 180 million people, that is not merely a business fact — it is a cultural…
ECONOMIC NATIONALISM IS BACK: What It Means for Global Brands
The Consensus Is Broken For thirty years, the big idea in global business was integration. Build where it's cheapest. Sell where demand is highest. Let the market sort out the…
AI Investment Bubble: Economic Boom or Bust?
In November 2022, OpenAI released ChatGPT and quietly ignited the most concentrated burst of corporate capital spending in modern history. What followed was not merely a technology trend but a…
Why 2026 Could Belong to the Soonicorn
Unicorns had their red-carpet moment in the last decade. In 2021, each of the founders wanted the horn, the headline, and the billion-dollar bragging rights. In 2026, however, the cooler…
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