When 41% of LinkedIn Sounds the Same
Start with the detail that tells you everything. When LinkedIn published a post about its efforts to fight low-quality AI content on the platform, the detection firm Pangram ran the…
Brand Purpose Needs a Number Attached to It
Vague purpose statements are losing credibility. Brands that attach specific, measurable commitments to their purpose are commanding loyalty and premium pricing that no mission statement has ever managed. Here is…
The World Cup Will Be Won Off the Pitch First
The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy — the teasers, the jersey drops, the TikTok hype, and the…
The Talent Shortage in an Increasingly Closed
Picture a mid-sized technology firm in Manchester. It has identified the software architect it needs — a specialist in India with fifteen years of experience in exactly the domain the…
Digital Overload: Are We Consuming Too Much?
Scroll. Tap. Refresh. Repeat. To most of us, this sequence is instinctive; we do it without giving it any thought. From waking up to the blissful glow of a notification,…
The Portfolio Generation
Amelia Chen is 23, based in Singapore, and has never held a single job. She works as a UX consultant for a fintech startup three days a week, runs a…
The Featured Snippet Trap: How Smart Brands Are Winning Zero-Click
Type 'what is content marketing' into Google. Before you reach any website, you already have the answer — pulled from HubSpot, summarised by AI, displayed in a clean box at…
THE RISE OF PASSIVE NETWORKING: And Its Quiet Erosion of Meaningful Professional Relationships
Every week, professionals open LinkedIn to find the same message sitting in their inbox: Hi, I'd love to pick your brain over a quick call. No context. No specific ask.…
How Emotional Intelligence Can Help You Overcome Imposter Syndrome
The Fraud Nobody Talks About Psychologists Pauline Clance and Suzanne Imes first named it in 1978 — the persistent, often paralysing belief that your achievements are not really yours, that…
How the US Trade Deal Reshapes Bangladesh’s Apparel Competitiveness
Introduction: Market Access at a Price For Bangladesh’s ready-made garment (RMG) sector, access to the United States has never been cheap, but it has now become explicitly conditional. The US–Bangladesh…
The Simulation Economy: Marketing in the Age of Digital Twins
Over the last few years, data and predictive systems have become more and more integral to marketing. Digital twin technology, which was previously used in the engineering and manufacturing sectors,…
The Real Question Behind Bangladesh’s LDC Graduation Delay
Bangladesh has again returned to a question it thought it had already answered: should it graduate from the UN’s Least Developed Country (LDC) category in 2026, or should it ask…
The Split Consumer: Why People Trade Down and Trade Up at the Same Time
There is a quiet revolution happening in how people spend money, and it defies the neat categories economists have traditionally relied on. The same person who buys store-brand cereal and…
Why AI Is Becoming the Operating System of Global Power Grids—and Where Bangladesh Stands: From predictive maintenance to renewable integration, artificial intelligence is transforming how electricity flows—leaving developing nations at a crossroads
The electric grid—that sprawling network of power plants, transmission lines, substations, and distribution systems that forms the circulatory system of modern civilization—is undergoing its most profound transformation since alternating current…
Why 2025 Marked a Turning Point for Bangladesh’s Banks: Record NPLs, landmark mergers, and sweeping reforms reshape a sector long plagued by political capture
The year 2025 will be remembered as the moment Bangladesh's banking sector finally confronted decades of accumulated dysfunction. Non-performing loans surged to Tk 6.44 lakh crore—nearly 36% of total outstanding…
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