Telcos on Digital
by Md. Abu Syeed From early December to February it is generally the season for celebrations and thus a great opportunity to grab the consumers’ top of mind recall. In…
Is Footwear Bangladesh’s Next Export Tiger?
Although RMG provides 80% of Bangladesh’s total exports, several sectors have popped up over the last decade which represent potential for greater export diversification. Footwear is one such sector. Footwear…
Millennials – The Group Market Leaders Need to Focus On
by LightCastle Partners Are you selling an existing product or launching a new one? Expect the majority of the demand to come from the group that is currently a dominating demand…
Powering Bangladesh’s Future
By LightCastle Partners If RMG is at the heart of the Bangladesh success story, then the power infrastructure is its lifeblood. Greater power generation as well as access to electricity…
Shifting Sands of the Apparel Industry
By LightCastle Partners Bangladesh currently sits as the second largest player in the apparel industry behind China. As China moves up towards more value-added products, it leaves behind more opportunities…
The Bangladesh Growth Story
By LightCastle Partners Bangladesh's growth story is one that few saw coming. In the face of persistent challenges, the country's stable economic growth has provided the bedrock for a prosperous…
Power of Design: Making Intent into Reality
By Bharat Pratap Singh, Creative Director, Beximco Textiles Ltd. Design management is widely acknowledged as very important in optimizing the contribution of function of design in organizations, especially where survival…
Bangladesh – The Next Global ICT Destination
By Shameem Ahsan, President, BASIS & CEO, Akhoni.com “Recognized as one of the Next Eleven (N-11) – a list of eleven countries having strong potential for becoming the world’s largest economies…
Apparel industry in Bangladesh: What does the future hold for us?
New statistics released by the World Trade Organization (WTO) have shown how much manufacturing has grown in recent years. More and more businesses are looking at a guide or other…
Death of the Creative Genius
by Kazi Monirul Kabir I have been asked many times on how to get creative ideas; people think that there must be some formula that people in the creative industry…
“Brand Squeeze” – Protection and Exploitation of a Brand in Challenging Economic Times
by Tom Blackett, Brand Advisor, Ex Vice Chairman, Interbrand What is it all about? Brand Management is very important in any business no matter what, so it's necessary to identify…
The Flaw of Averages & Behavioral Finance
A Different Way to Look at Things The world of finance, as we know it, is going through a turmoil of changes. After the market crashes in the prominent financial…
To Advertise or Not to Advertise on Radio in 2015
Bangladesh has an emotional attachment with radio as a medium. Radio played important roles during a lot of our achievements and triumphs as a nation. Our biggest achievement ever, independence,…
Brand New Year! Predicting Changes in Consumer Behaviors
It is the beginning of yet another new year. It is that time of the year when the pundits and gurus pull out their crystal balls and gaze into it…
Brand Story Sir Alex Ferguson: The Man behind the Biggest Football Brand in the World
Sir Alexander Chapman "Alex" Ferguson, better known as Sir Alex, brought down the curtains on a glittering era of managerial success that saw his club, Manchester United, win 13 English…