AI And Machine Learning- How Generative AI Can Augment Human Creativity

There is tremendous apprehension about the potential of generative AI—technologies that can create new content such as audio, text, images, and video—to replace people in many jobs. But one of…

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From Profit to Purpose: The Rise of Green Bonds in Sustainable Investing

Sustainable investment has grown in popularity in recent years, with investors preferring to engage in ecologically and socially responsible businesses. Investors may accomplish this by purchasing green bonds and Sustainable…

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Reducing Carbon Footprint in Business Operations and Supply Chains

It has long been a common knowledge that our world is grappling with the devastating effects of climate change. This includes outcomes like increased temperatures, rising sea levels, and frequent…

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Greenwashing is happening and lots of big brands are confusing us with deceiving claims

BBF: Could you please tell me about the company you are leading? Tanvir Ahmed: Our journey started in 2019 with the launch of ClaRose, a natural face care range offering…

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Not-so-global warming: why brands need to look local for global impact

This July, Europe has been a tale of two halves. As the UK breached 40 degrees Celsius for the first time and France suffered a ‘heat apocalypse’, much of Russia…

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Two Sides of a Coin: The Love-Hate Relation of AI and Creativity

On December 1, 1913, something revolutionary happened. A simple modification made by Henry Ford reduced the time it took to build a car from more than 12 hours to one…

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