Festival Representative, Cannes Lions International Festival of Creativity The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into…
A father is the ultimate sanctuary, a soothing shade in every child's life. On the occasion of Father's Day, GREE AC has released a heart-touching and unconventional new OVC (Online…
POP5 has made history as the first Bangladeshi agency to win a Pencil at the globally prestigious D&AD Awards, one of the toughest and most respected creative competitions in the…
In an increasingly competitive world, the ideal scenario is that brands with recognizability and loyalty enjoy customers who purchase from them regularly. Realistically, though, brand loyalty is still developing in…
Recently, the world's number one air conditioner brand Gree has launched a special offer-based program "Gree Fortune Offer" for retail-level buyers and customers. Customers will be able to participate in…
Renowned Bangladeshi actor Siam Ahmed has officially joined hands with United Aygaz LPG Ltd., a joint venture between Aygaz — Turkey’s leading LPG brand with 65 years of global experience…
At the end of 2024, Netflix confirmed that over 40% of its new users were opting for the ad‑supported plan. That figure sparked surprise across the industry just a few…
Last year, a popular coffee chain in the UK launched a limited-edition flat white. It had fancy packaging, a splash of oat milk, and a new name. The Price? Nearly…
May be in ’92 or ’93, the son-in-law from the family that owns a big conglomerate gave 2 cans of condensed milk to my mom. “Bhabi, our new product!”. My…
Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex…
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
Unilever Bangladesh Limited (UBL), has partnered with Kewkradong Bangladesh (KB) to conduct Coastal Cleanup at the Saint Martin Island. 350 volunteers removed 1,500 kilograms of marine debris from the island’s…
When a company makes a misleading statement, it will sometimes come back to haunt them. The question of ethics in advertisements arises to ensure that your product or business is…
Do you remember the 'Ice Bucket Challenge'? It was an interactive marketing gimmick seen by millions of people, ranging from ordinary people to former President Obama. In order to bring…