From Ads to Uplift: Why Brands Are Embracing Joy
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
Unilever Bangladesh and Kewkradong Bangladesh organized coastal cleanup at Saint Martin Island
Unilever Bangladesh Limited (UBL), has partnered with Kewkradong Bangladesh (KB) to conduct Coastal Cleanup at the Saint Martin Island. 350 volunteers removed 1,500 kilograms of marine debris from the island’s…
The Holy Grail of Advertising Ethics
When a company makes a misleading statement, it will sometimes come back to haunt them. The question of ethics in advertisements arises to ensure that your product or business is…
The rise of experiential marketing
Do you remember the 'Ice Bucket Challenge'? It was an interactive marketing gimmick seen by millions of people, ranging from ordinary people to former President Obama. In order to bring…
THE POWER OF USER-GENERATED CONTENT
Without a doubt, digital media is an essential marketing channel in today's world. Social media is used by nearly every demographic, with everyone having a distinct identity and many people…
Some remarkable communications on International Mother Language Day 2023
bKash RFL Houseware Grameenphone SMC ORSaline-N Fresh Shwapno Ispahani Mirzapore Daraz ACI Pure Salt PRAN Frooto Arla Nurtaj MARKS Full Cream Milk Powder SEYLON TEA Bangladesh Igloo Ice Cream Omera…
Mother’s Day: Inspiring Communications by Brands in Bangladesh
Mother's Day is a celebration honoring the mother of the family or individual, as well as motherhood, maternal bonds, and the influence of mothers in society. On this auspicious occasion, we'd like to share some…
H&M’S ‘LOOOP’ RECYCLING SYSTEM TRANSFORMS GARMENTS WASTE INTO NEW WARDROBE FAVOURITES
Fast fashion took off in the 2000s as polyester overtook cotton as the most popular fiber globally. Since then, garment production has doubled globally and by 2030, it is estimated…
TBWA\Benchmark crafts ‘Bank with belief’ featuring real life believers to relaunch Standard Chartered Saadiq
Faith based marketing is all about credibility and trust. What can be better if you feature real life believers to represent your campaign? TBWA\Benchmark relaunches Standard Chartered Saadiq, the Islamic…
‘Goodness in a Glass’ by TBWA\Benchmark for Standard Chartered
Can a brand refresh redefine currency and revive lost art? In March 2021, TBWA\Benchmark launched an updated brand identity for Standard Chartered. The brief was launching a mere refreshed logo…
‘Homecoming’ by TBWA\Benchmark for Standard Chartered
TBWA\Benchmark launches ‘homecoming’ campaign for Standard Chartered in celebrating the 50th anniversary of Bangladesh. The campaign illustrates the recent trend of the return of Bangladeshis from abroad because of the…
Stay Home Challenge with Webable and UNDP
Series of unfortunate events under this month-long lockdown has started to take a toll on our sanity, but we have to do it for the sake of ourselves and others.…
NOTABLE CAMPAIGNS OF INTERNATIONAL WOMEN’S DAY 2019
The world celebrated International Women’s Day on the 8th of March. This year’s theme has been “Think Equal, Build Smart, Innovate for Change”. The theme was also supported by the…
A CLOSER LOOK AT NIKE’S “DREAM CRAZIER” CAMPAIGN
By FARHAT ZISHAN Nike has done it once again. Massive uproar on social media talks all throughout the town and sparking major conversations across all media platform. The company's latest…