Let us start by asking ourselves some simple yet important questions- Are the products that we use every day manufactured in ethical conditions? Do the products create wastes that are…
Akij Bakers Ltd. hosted an unforgettable event to mark the inauguration of its premium chocolate brand, Hi5 Chocolate. Held at the state-of-the-art Akij Bakers Limited Factory in Shilmun, Tongi, the…
AkijBashir Group recently concluded a grand day long ROSA bathware’s business conference of 2025, Evolve Beyond, at the CCULB Resort, Purbachal. The event brought together over 300+ business associates from…
For decades, marketers have leaned heavily on demographic targeting, crafting campaigns around age groups, gender, or generational labels like Baby Boomers, Millennials, and Gen Z. This approach assumes that grouping…
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…
The country's renowned supershop brand Meena Bazar started its journey with the grand opening of two new outlets at Mirpur 11.5 adjacent to MDC School and at the Avenue Road;…
In Bangladesh, where Gen Z has a growing influence on digital culture, brands are rethinking their marketing strategies to connect meaningfully with this tech-savvy demographic. The young generation, mostly students,…
In a world saturated with the drone of transactional advertisements and the weight of daily stresses, the purpose of marketing has shifted beyond merely selling products. The modern marketer is…
Imagine a business that not only provides excellent products or services but also appears to understand exactly what you enjoy and which experiences make you happy. This is the power…
Unilever Bangladesh Limited (UBL), has partnered with Kewkradong Bangladesh (KB) to conduct Coastal Cleanup at the Saint Martin Island. 350 volunteers removed 1,500 kilograms of marine debris from the island’s…
ACI Foods Limited (Rice Unit), a subsidiary of ACI Limited, proudly announces the launch of the first-ever fortified rice range under its renowned ACI Pure brand. The event, held at…
The costs associated with developing B2B products and acquiring customers are substantial. In fact, they are often significantly higher than the first year’s revenue produced by selling the product. But…
In a small town, a young woman named Maya used to spend her weekends browsing the mall, picking up whatever was trendy and affordable. Like many of her friends, she…
Apple is finally riding the AI wave with the release of Apple Intelligence in iOS 18.1 Beta, iPadOS 18.1 Beta, and macOS Sequoia 15.1 Beta, albeit with a big asterisk…
The distinction between branding and performance marketing has become increasingly blurred in today's evolving marketing landscape. Traditionally, these two disciplines were considered distinct, with branding seen as a creative endeavour…