YOUR SUPERTEAM IS YOUR BRANDING
Do you know Superman? Of course you do. He flies, he fights, he saves people, and whenever the world needs him, he shows up. But there is one thing even…
In Praise of the Unhinged — The strategic case for weird in an age of infinite feeds
Liquid Death sells water like a heavy-metal album. Duolingo killed its own mascot. In an internet too crowded to notice the safe, calculated strangeness has become a serious growth strategy,…
Inside Cannes Lions 2026: Creativity, AI and the New Rules of Global Marketing — What Bangladesh Must Learn from the World’s Biggest Creative Stage
Festival Representative, Cannes Lions International Festival of Creativity The World’s Creative Capital for One Extraordinary Week Every June, the French Riviera town of Cannes turns from a beach resort into…
The World Cup Will Be Won Off the Pitch First
The 2026 World Cup kicks off on 11 June. The marketing tournament started months ago. Inside the build-up economy — the teasers, the jersey drops, the TikTok hype, and the…
GREE AC Launches Emotional Father’s Day OVC, Inspiring the Next Generation to Step Beyond Comfort Zones
A father is the ultimate sanctuary, a soothing shade in every child's life. On the occasion of Father's Day, GREE AC has released a heart-touching and unconventional new OVC (Online…
When the Dupe Wins
Scroll through TikTok or Instagram today and you will quickly encounter a phrase that has quietly redefined modern shopping: "run, don't walk — I found a dupe." Whether it is…
The Return of Friction in a Frictionless World
Trader Joe's has no app. No delivery service. No partnership with Instacart, DoorDash, or any third-party platform. In 2025, despite this stubborn refusal to participate in the convenience economy, its…
POP5 Wins Bangladesh’s First Ever D&AD Pencil
POP5 has made history as the first Bangladeshi agency to win a Pencil at the globally prestigious D&AD Awards, one of the toughest and most respected creative competitions in the…
The Cost of Poor Customer Experience
In an increasingly competitive world, the ideal scenario is that brands with recognizability and loyalty enjoy customers who purchase from them regularly. Realistically, though, brand loyalty is still developing in…
Superbrands Bangladesh 2025–26: Honouring Trust, Leadership, and the Power of Distinction
The evening of 20 September 2025 at Le Méridien Dhaka carried an atmosphere of composed anticipation. Corporate leaders, senior marketers, brand custodians, and industry thinkers gathered for a moment that…
AKIJ Resource Unveils Flagship Brand “Enovar” — Designed For Now
We're excited to announce the grand launch of Enovar, AKIJ Resource’s new flagship brand, dedicated to meeting your evolving everyday needs with modern, reliable, and smart products. The launch event…
Persuasive Marketing: How Brands Win with Rapid Testing
The Engagement Trap Marketers have always loved numbers. Clicks, likes, shares, impressions - they look neat on dashboards and make for convincing slides in boardrooms. Digital advertising supercharged this obsession…
MOTION IS NOT ABOUT MAKING THINGS MOVE
Google Doodles, launched by Google co-founders Larry Page and Sergey Brin in 1998, sparked controversy. Marketing textbooks have instructed the IT behemoth to maintain consistent corporate branding at all times.…
Redefining Media in the Digital Age: Deepto TV’s Strategic Transformation
“At Deepto, we’re not just broadcasting—we’re story-building, brand-partnering, and future-shaping.” The New Reality for Broadcasters The Bangladeshi media industry is undergoing a structural shift. Audiences are no longer platform-loyal.…
Gree Fortune Offer Campaign Activities Auspicious Opening
Recently, the world's number one air conditioner brand Gree has launched a special offer-based program "Gree Fortune Offer" for retail-level buyers and customers. Customers will be able to participate in…
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