Why Visual Identity Matters More Than Ever in 2025
In 2023, Twitter’s sudden rebrand to X under Elon Musk sparked massive backlash. Users felt disconnected from the brand they had grown familiar with for over a decade, and even…
A Look into Foldable Phones: The Emerging Essential for CEOs and Business Leaders
In recent years, foldable smartphones have become a game-changer for executives, revolutionizing how they balance their professional and personal lives. These devices combine the portability of a phone with the…
Should Companies Keep Chasing Branding Trends in 2025
Coca-Cola’s iconic branding strategy has remained largely unchanged for over a century. The signature red-and-white color scheme, the dynamic ribbon, and the timeless typography have made it one of the…
Why Does the Best Product Don’t Always Win—But the Best Brand Does?
In today's saturated market, where consumers are bombarded with countless brands vying for attention, the traditional approach of touting a superior product is no longer sufficient. The real shock? A…
Long-Term Branding or Short-Term Performance Marketing: Why the Best Businesses Choose Both
The tug-of-war between long-term branding and short-term performance marketing is one of the most persistent challenges in business. On one side, branding builds equity, trust, and recall over time. On…
Cuculus and aamra Companies Deepen Cooperation in Bangladesh’s Energy Sector
Cuculus, a leading global provider of IoT solutions for critical infrastructure in the utilities sector and aamra Companies, a prominent technology solutions provider in Bangladesh, recently have deepened their collaboration…
Branding Without Falling into the Cringe Trap
Online presence has become a crucial aspect of every brand’s identity. As more people dive into the digital world, footprints are easily readable, traceable, and, most importantly, accountable. This applies…
Best of Both Worlds: The Case for Advertising Agencies Thinking More Like Consulting Companies
Let’s face it: The advertising industry across the world is undergoing a fundamental transformation. Traditional models—centered on running campaigns and delivering creative assets—are struggling to keep up with the complex…
itel Brings the All-New Flagship S25 Series to Bangladesh
itel, the leading global smart life brand, officially unveiled its latest flagship S25 Series in Bangladesh with a grand launching event, offering premium design and cutting-edge technology at an incredible…
Eco-Conscious Branding: How Ethical Sourcing is Reshaping Business Practices
Let us start by asking ourselves some simple yet important questions- Are the products that we use every day manufactured in ethical conditions? Do the products create wastes that are…
Akij Bakers Ltd. Unveils Its Premium Chocolate Line: Hi5 Chocolate
Akij Bakers Ltd. hosted an unforgettable event to mark the inauguration of its premium chocolate brand, Hi5 Chocolate. Held at the state-of-the-art Akij Bakers Limited Factory in Shilmun, Tongi, the…
AkijBashir Group hosts ROSA Bathware’s Business conference of 2025 “Evolve Beyond” in Purbachal, Dhaka
AkijBashir Group recently concluded a grand day long ROSA bathware’s business conference of 2025, Evolve Beyond, at the CCULB Resort, Purbachal. The event brought together over 300+ business associates from…
Stop Targeting Gen Z: Why Age-Based Marketing Doesn’t Work
For decades, marketers have leaned heavily on demographic targeting, crafting campaigns around age groups, gender, or generational labels like Baby Boomers, Millennials, and Gen Z. This approach assumes that grouping…
Bringing Magic to Life: Miniso Bangladesh’s Grand Harry Potter Merchandise Launch
Miniso Bangladesh recently captivated fans by blending the magic of Harry Potter with its signature charm through an integrated launch campaign. This campaign marked the unveiling of the exclusive Harry…
Meena Bazar Expanded Footprints at Mirpur-11.5 and Aftabnagar
The country's renowned supershop brand Meena Bazar started its journey with the grand opening of two new outlets at Mirpur 11.5 adjacent to MDC School and at the Avenue Road;…