Brand Buzz

CUSTOMER EXPERIENCE MANAGEMENT: UNLOCKING BRAND SUCCESS

Simply put, customer experience is the cumulative perception of the brand or the company resulting from the customer’s interaction. Therefore, great customer experience can mean meeting or exceeding the expectations of the customer during all interactions with the brand or

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COMMUNICATION IN THE TIME OF CORONA

The ongoing pandemic has forced most businesses to shut down or go to crisis mode. However, brands can still engage with customers through communications. Keeping in mind certain concerns of stakeholders, brands can adopt creative ways to communicate with the

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QUARANTINE SHORT FILM FEST BY PROTHOMALO.COM

Home quarantine has entirely changed the way we live and see this world. To begin to document the legacy of this rare time, prothomalo.com presents Quarantine Short Film Fest 2020 in association with ChaShingara, applebox and Grey from 1 to

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Stay Home Challenge with Webable and UNDP

Series of unfortunate events under this month-long lockdown has started to take a toll on our sanity, but we have to do it for the sake of ourselves and others. To make staying at home more bearable for people WebAble

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GRAMEENPHONE – ENVISIONING INCLUSIVITY

Yasir Azman, the newly appointed CEO of the country’s leading telecommunication service provider Grameenphone is regarded as one of the most prominent business leaders of recent times in the country. Within Grameenphone, he is known to be a visionary, transformational

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VINI – PATH TO MULTI-BRAND FAME

Can you tell us about the journey of VINI Cosmetics so far? VINI is a venture from the entrepreneur, Darshan Patel who has made his name as a brand creator in the OTC market through brands like Moov, Krack and

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IN CONVERSATION WITH DR. SYED ALAMGIR

Syed Alamgir, Managing Director, ACI Consumer Brands is a distinctive figure amongst the corporate veterans due to accomplishments that have traveled far beyond the borders of Bangladesh. His introduction of ‘halal marketing’ has kickstarted a worldwide marketing phenomenon and made

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BRANDS FOR CHANGE

This year’s International Women’s Day was celebrated around the world with most countries standing for equality on the 8th of March. The theme for this year was ‘each for equal’ calling upon each gender to advocate and uphold the rights

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BRAND SURVIVAL

Be it in shopping malls or online stores, we are always surrounded by large numbers of brands. Among them, we choose the products of those brands which we like or are attracted to. But have we ever considered how hard

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IN CONVERSATION WITH NASREEN ZAMIR

Jonaki recently launched a line of perfumes designed in Bangladesh. Jonaki has a quite refreshing offering in the Bangladeshi fragrance market, which had a scarcity of premium fragrance brands. To find out more about the brand and to discover the

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A RELATIONSHIP FOR BETTER HEALTH

In modern-day, the average human is perhaps more concerned about his or her health than ever before. Equipped with technology, they are more informed and can attain a wealth of knowledge about healthcare providers before selecting one. The healthcare industry

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RESHAPING THE OUTLOOK OF THE PAINT INDUSTRY IN BANGLADESH

Some people are born to be able to contribute to something larger than themselves. Indisputably, Rupali Chowdhury, Managing Director of Berger Paints Bangladesh Limited is one of them. After joining Berger in 1990, she advanced step by step. Under her

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EXPERIENCE THE “ELITE” DIFFERENCE

Founded in 1952, Elite Paint’s history goes back to the pre-independence era of Bangladesh. Founded and guided by the late Chairman of Elite Paint Mr. Serajuddin Ahmed, the company became one of the leading paint brands of the country. Since

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BRAND ECOSYSTEM: THE NEW WAY TO GET CUSTOMERS HOOKED

Introduction The concept of “product” and how it should be in this day and age differs massively from how it used to be even a couple of decades ago. Today, as a brand, the job doesn’t end when a product

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UPSKILLING THE AGEING WORKFORCE

The world is shifting persistently and at a progressively rapid pace. It is a time where heightened longevity is converging with unparalleled technological innovation to rattle aging in ways previously inconceivable – empowering us to cherry-pick how we want to

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